Planet Fitness Opens 1,000th Club
Posted: June 10, 2015 in Chains
Planet Fitness
NEWINGTON, NH – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced the opening of its 1,000th club in Washington, DC. In honor of this significant milestone, Planet Fitness welcomed people nationwide to join the celebration, as all 1,000 Planet Fitness locations in the United States and Canada opened their doors on June 11 for a “Free Day of Fitness,” allowing anyone to experience a free, non-intimidating workout with no commitment.
In honor of the 1,000th club milestone, Planet Fitness also hosted a sweepstakes on Facebook and Twitter. On Facebook, fans commented on Planet Fitness’ posts to be entered to win. On Twitter, anyone who retweeted a Planet Fitness post about the Free Day of Fitness with hashtag #PFcelebrates1000 was entered to win. The grand prize winner received $1,000, and additional prizes included $500 for two people, $100 for ten people and Planet Fitness branded items. Planet Fitness also randomly surprised five members in clubs throughout the U.S. with $1,000 as part of the week-long festivities.
“Opening our 1,000th club is an important and exciting milestone for Planet Fitness. Our mission of a high-quality, affordable and non-intimidating fitness experience started in 1992 in Dover, NH, and we are thrilled to open our 1,000th club in the nation’s capital,” said Chris Rondeau, Planet Fitness’ Chief Executive Officer. “We are excited to celebrate this company milestone with our amazing franchisees, without whose support this accomplishment would not be possible, to allow everyone to enjoy a free day of fitness and experience what makes our clubs so unique.”
Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone, where members experience a hassle-free, non-intimidating environment. Each club also features the brand’s iconic “Lunk Alarm,” a purple and yellow siren on the wall used as a light-hearted, gentle reminder that grunting, dropping weights or judging others is not permitted.
Membership includes a variety of other benefits, including unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program. As a member appreciation gesture, Planet Fitness also provides free pizza on the first Monday of every month and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while after a good workout.
The PF Black Card membership, which is $19.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge and access to all 1,000 Planet Fitness locations, as well as access to massage beds and chairs and tanning, among other benefits depending on location.
Additionally, Planet Fitness spotlights its members with “Planet of Triumphs,” an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. Planet of Triumphs provides an online platform for members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing our belief that everyone belongs.
