Planet Fitness Midwest Franchise Group Doubles Its Original St. Louis Expansion Plan
Posted: February 4, 2016 in Chains
Planet Fitness
ST. LOUIS – Planet Fitness Midwest (PFMW) franchise group announced its plans to double its original expansion plan for the St. Louis area to 22 clubs. Planet Fitness is the innovative health club franchise known for its Judgement Free Zone and affordable prices with memberships for only $10 a month.
In April 2014, PFMW opened its first St. Louis location in Overland, MO with original plans to open an additional 11 new clubs in the metro area. This plan has increased, both geographically and in total units. There are currently five Planet Fitness clubs operating in the St. Louis area with plans to open an additional 17 locations. PFMW has plans to acquire Xist Fitness (locations in Concord, Arnold and Shrewsbury, MO), growing the brand even faster than originally anticipated. Planet Fitness and Xist Fitness will be cross honoring each other’s memberships.
This expansion represents a significant $100,000,000 investment and approximately 300 new jobs. Many of the planned clubs are “ground up” projects, which creates hundreds of construction jobs as well.
Last year, PFMW’s Wentzville, Mid Rivers and Ferguson locations opened with record memberships. At the beginning of this year, the Midwest Flagship location opened in Edwardsville, IL. This spring, the 20,000 square foot Shrewsbury Club will open at 7521 Watson Road (next to the new Walmart) with amenities such as:
- 100 pieces of cardio, including treadmills, elliptical machines, ARC trainers, stationary bikes and stair climbers;
- Spa-inspired changing and locker area with luxury rain showers, HDTVs and more;
- Individual HDTVs on all 100 pieces of cardio equipment with more than 70 channels;
- 2 full Life Fitness circuits of strength machines and an MTS circuit;
- PF 30-Minute Express Circuit;
- PF 12-Minute Ab/Core Circuit;
- 12 Ergoline platinum level tanning units;
- 2 massage chairs;
- 3 HydroMassage beds;
- Life Fitness 360 TRX trainer.
PFMW will open an Arnold location shortly thereafter. “We’re excited by the reception that Planet Fitness has received in the St. Louis market. The demand we’ve experienced has confirmed our original belief that St. Louis and the surrounding communities are a great fit for what Planet Fitness offers – a high-quality, non-intimidating, fitness experience at an extremely affordable price,” says Michael Hamilton, COO of PFMW.
The Xist Fitness merger became an attractive piece of PFMW’s growth plan. “We are thrilled to partner with Planet Fitness and to join the Planet Fitness family. We are excited about the fact that our members will be able to enjoy the benefits of belonging to one of the fastest growing national health club franchises. We are certain it will be a seamless transition and a win-win for all involved,” said Todd Beckman, Owner of Xist Fitness.
Planet Fitness has differentiated itself from other health clubs by offering low monthly membership fees while continuing its commitment to maintain a clean and comfortable environment.
