Planet Fitness Launches Multi-Channel Media Network
Posted: January 3, 2024 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the launch of its multi-channel advertising solution, the PF Media Network. The PF Media Network aims to connect advertisers to Planet Fitness members, in-club and digitally across channels, to drive awareness and sales.
“We are thrilled to evolve our advertising solutions to provide agency teams, media buyers, and brands the opportunity to reach our more than 18 million Planet Fitness members,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness. “Our member base represents a cross-section of the U.S. population across 2,400 clubs, skewing towards Gen Z and Millennials, which our advertising partners are eager to serve in dynamic and efficient ways.”
The PF Media Network will consist of three channels: in-club media, digital audiences and affiliate campaigns.
- In-Club Media: Planet Fitness will offer an advertising solution to reach its active members on TVs located throughout the gym, in its PF Black Card® Spa, and inside locker rooms.
- Digital Audiences: Digital audience targeting will allow Planet Fitness advertisers to reach members directly through their own digital media buys across connected television (CTV), programmatic, and social media. These audiences are made available through a recent partnership with LiveRamp, the leading data collaboration platform, and can be accessed within the LiveRamp Data Marketplace and distributed to social platforms and DSPs.
- Affiliate Campaigns: The PF Media Network’s in-club and digital opportunities can be complimented by affiliate campaigns within the Planet Fitness app and email. These campaigns drive advertising partner conversions through high-visibility placements.
“LiveRamp’s growing collaboration with Planet Fitness underscores the exponential value of data in powering the network effect of partnerships,” said Jessica Shapiro, Chief Marketing Officer at LiveRamp. “With the launch of PF Media Network, we look forward to helping more brands unlock high-value audiences and grow their customer intelligence.”
