Planet Fitness Appoints Sarah Powell as General Counsel
Posted: October 20, 2025 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, Inc. (NYSE: PLNT) (the “Company”), one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the appointment of Sarah Powell as General Counsel, effective November 17, 2025. Ms. Powell will report directly to Chief Executive Officer Colleen Keating.
Ms. Powell is an accomplished legal and strategic business advisor with more than 25 years of experience in senior in-house counsel leadership roles. Throughout her career, she has developed business, legal and compliance strategies for both private and publicly traded companies. Most recently, she served as Executive Vice President (EVP), General Counsel and Secretary at GoTo Foods (formerly Focus Brands), which, through its affiliate brands, is a global franchisor and operator of several brands including Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s, encompassing more than 6,900 locations worldwide in more than 65 countries.
Prior to GoTo Foods, Ms. Powell served as Senior Vice President, General Counsel and Corporate Secretary at Advance Auto Parts, a publicly traded automotive aftermarket parts retailer. Earlier in her career, she served on the legal team at Delhaize America, a domestic supermarket chain.
Ms. Powell brings breadth and depth of experience in legal and compliance for publicly held and private companies, including board and corporate governance, securities, mergers and acquisitions, enterprise risk management, real estate, contracts, and litigation management. She is also a proven leader and developer of people, and her experience will help accelerate Planet Fitness’ growth opportunities ahead.
“I am excited to welcome Sarah and her deep franchising experience to Planet Fitness, where she will play a critical role on our executive leadership team, delivering strategic legal counsel that helps drive growth for the Company,” said Colleen Keating, Chief Executive Officer. “Sarah is a results-driven leader with extensive experience advancing key organizational initiatives, mitigating complex risks, and building high-performing teams. I’m looking forward to partnering with her to support the brand’s strategic imperatives, drive operational excellence, and further our continued global growth and expansion plans.”
“Planet Fitness is a leader in the fitness industry, and I’m proud to join a Company with a purpose-led mission that has such an incredible opportunity to bring affordable access to fitness,” said Ms. Powell. “I look forward to joining the team and leveraging my experience working with complex franchise matters and consumer brands on a global scale to help accelerate Planet Fitness’ strategic imperatives, drive operational excellence, and further the Company’s continued global growth.”
