Planet Fitness Announces Three Development Agreements in Florida
Posted: August 6, 2026 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces that it has signed three new area development agreements with Ian McClure of Gulf Coast Hotel Management. The agreements will expand Planet Fitness’ affordable, high-value and non-intimidating offering to more people along the west coast of Florida.
McClure brings extensive experience in multi-unit real estate development, operations, and asset management to the Planet Fitness franchise system. He is CEO of Dallas-based Gulf Coast Hotel Management, where he is developing more than 30 extended stay properties across Texas, Florida, and Colorado. He also oversees real estate development companies with assets in 14 states. Prior to his work in hospitality, McClure worked in retail and multifamily real estate development.
“We are excited to welcome Ian and Gulf Coast Hotel Management to the Planet Fitness franchise community,” said Chip Ohlsson, Chief Development Officer of Planet Fitness. “Their extensive operating and hospitality experience makes them a strong addition to our franchise system and underscores the confidence operators have in the Planet Fitness brand, and the meaningful growth opportunities ahead. We look forward to working together to broaden access to Planet Fitness’ affordable, high-value health and fitness offerings in Florida.”
“Planet Fitness is a clear industry leader with a proven model to make fitness more accessible, and I’m eager to partner with the system as a new franchisee,” said Ian McClure. “Having developed assets across the hospitality, retail, and multifamily sectors, I have been impressed by the strength of the Planet Fitness brand and I’m excited to bring it to more communities across Florida.”
Globally, Planet Fitness has approximately 21.5 million members and over 2,900 clubs across the United States, Canada, Panama, Mexico, Australia, and Spain as of June 30, 2026. Every Planet Fitness membership includes free fitness training with a certified fitness trainer and access to strength and name-brand cardio equipment, all in a welcoming, Judgment Free community. The free Planet Fitness App features hundreds of on-demand digital workouts, ensuring members of all fitness levels have what they need to meet their fitness goals.
