Orangetheory Fitness and Self Esteem Brands Complete Merger, Creating the World’s Largest Footprint in Health, Fitness and Wellness Services
Posted: April 2, 2024 in Chains
Orangetheory Fitness
BOCA RATON, FL and WOODBURY, MN – In a landmark move for the global health, fitness and wellness industry, Orangetheory Fitness, a leader in heart rate-based interval training, and Self Esteem Brands, a leading portfolio of purpose-driven health and personal care brands, have officially closed a merger of equals, creating the world’s largest portfolio of powerhouse brands poised to capture greater market share in the $5.6 trillion global wellness economy*.
The merger establishes one of the largest fitness, health and wellness franchise operators in the world, including Orangetheory Fitness, Anytime Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness and The Bar Method. The new company represents $3.5 billion in systemwide sales and approximately 7,000 franchise locations across 50 countries and territories on all seven continents.
Private equity firm Roark Capital, which invested in Self Esteem Brands and Orangetheory Fitness in 2014 and 2016 respectively, will continue to support the newly merged entity alongside the founders and leadership teams.
*Source: The 2023 Global Wellness Economy Monitor – Global Wellness Institute
