NFL Star Dak Prescott Launches New Partnership with CR Fitness Holdings to Expand Crunch Fitness Presence Nationwide
Posted: May 29, 2024 in Chains
Crunch Fitness
TAMPA, FL – CR Fitness Holdings LLC, a leading Crunch Fitness franchisee, announces a new partnership with Dak Prescott, star quarterback for the Dallas Cowboys. This collaboration aims to expand the Crunch Fitness brand by delivering affordable fitness and wellness services to local communities throughout the United States.
Prescott chose the CR Fitness team due to their proven track record with the Crunch brand and their strong sales and operational performance, making them the largest and fastest-growing Crunch Fitness franchisee. As industry leaders, the CR Fitness Team establishes strong bonds with every community it serves. Prescott, an essential figure in the community, is equally committed to this philosophy and will actively engage with members and staff, contributing to the excitement surrounding the upcoming Grand Openings of Crunch Fitness locations in Texas, Florida, North Carolina, Georgia, and coming soon to Tennessee and Arizona.
“I believe mental and physical health are so important. Health and fitness are incorporated into everything we do, and more people should have access to affordable, high-quality ways to improve their overall well-being,” says Prescott. “Crunch Fitness is a game-changer for many people, from first-time gym-goers to seasoned athletes, which is what attracted me to come on board. I’m excited to help the CR Fitness team continue to introduce the inclusive Crunch gym experience to the surrounding communities nationwide.”
Fusing fitness with entertainment to make serious exercise fun, Crunch offers an extensive selection of premier cardio equipment, top-quality strength training equipment, dedicated group fitness studios, cycling studios, hot yoga studios, boxing classes, performance turfs, dry saunas, a Training Hub, HydroMassage® tanning, and HIITZone™. Members also have access to a staff of experienced personal trainers and over $1.5M worth of equipment per location.
“We are thrilled to work with Dak, a tremendously successful and admirable athlete on and off the field,” says CR Fitness CEO Tony Scrimale. “Dak truly understands the importance and value of accessible fitness and health options. We’re looking forward to working with him to bring the highest quality equipment, amazing group fitness classes, and experienced personal trainers to so many people at an unbeatable value.”
With a goal to operate 100 clubs nationwide by 2026, CR Fitness Holdings LLC is led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 150 years of experience in the fitness sector. The team currently operates 62 locations across Florida, Georgia, North Carolina, and Texas, with ambitious expansion plans reaching across the United States.
