Life Time Fitness and IRONMAN Expand Relationship with Exchange of Boulder Sprint, Boulder Peak and Life Time Tri Soma
Posted: March 3, 2015 in Chains
Life Time – The Healthy Way Of Life Company
CHANHASSEN, MN and TAMPA, FL – IRONMAN and Life Time – The Healthy Way of Life CompanySM (NYSE: LTM), announced the continuation of their partnership with the exchange of three continuing events.
- 1. The Life Time Tri Soma triathlon will be rebranded as IRONMAN® 70.3® Arizona and will take place on October 18, 2015 in Tempe, Az.
- 2. Life Time will acquire the Boulder Peak triathlon, which will take place on July 12, 2015 and will be rebranded the Life Time Tri Boulder Peak.
- 3. Life Time Fitness will be title sponsor of the Boulder Sprint triathlon, scheduled to take place in conjunction with IRONMAN 70.3 Boulder on June 13, 2015. In 2016, ownership of the Boulder Sprint will transfer to Life Time.
In addition, Life Time will sponsor 34 U.S. IRONMAN and IRONMAN 70.3 races annually through 2017, and the Life Time Tri Series will become the official U.S. Short-Distance Partner of the IRONMAN® Age Group Ranking and All World Athlete™ Programs.
“We are proud to broaden our partnership with Life Time Fitness and are confident our relationship will continue to grow the sport of triathlon among men and women of all ages,” said Andrew Messick, Chief Executive Officer of IRONMAN. “With the popularity of IRONMAN Arizona among athletes, we are thrilled to now be able to offer an IRONMAN 70.3 event in Tempe.”
“These developments combine to truly bring the best of short-and long-distance triathlons to participants,” said Kimo Seymour, Senior Vice President, Life Time Athletic Events and Media. “Additionally, as the Life Time Athletic Events and Media office relocates to the Boulder area early this summer, we’re excited for the opportunity to host two iconic triathlons in our backyard and expand our Life Time Tri Series portfolio to 13 events in 2015.”
During the past five months, IRONMAN and Life Time have made a collective commitment to growing the sport of triathlon through an expanding relationship including, Women For Tri, an advisory board aimed at welcoming more women into the sport, and Commit to Tri, a campaign aimed at motivating new and existing athletes to race triathlon in 2015.
General registration for IRONMAN 70.3 Arizona will open on Wednesday, March 11, 2015 at 12:00 p.m. EDT. IRONMAN 70.3 Arizona will offer 30 age-group qualifying slots to the 2016 IRONMAN 70.3 World Championship taking place in Sunshine Coast, Queensland, Australia.
