Life Time Brings Athletic Resort Experience to Wisconsin With Opening of 176,000-square-foot Destination in Brookfield, Wisconsin
Posted: November 11, 2019 in Chains
Life Time – The Healthy Way Of Life Company
BROOKFIELD, WI – Life Time, the premier healthy lifestyle brand, is bringing its first athletic lifestyle resort to Wisconsin. The opening of Life Time Brookfield, located outside of Milwaukee, brings the Life Time count to 147 destinations across 40 states and 30 major markets in the U.S. and Canada.
To celebrate the massive opening, city officials and Life Time leaders were present for a grand opening ribbon-cutting and event on November 7 from 6PM to 8PM. Following an exclusive weekend opening for workouts to its first Founding Members November 8 – 10, the club officially opened to all members on November 11 at 4AM.
Life Time Brookfield will provide its guests with a health and wellness experience unmatched in the marketplace, thanks in large part to its first-class service – from its team members, all-new amenities and several highly personalized training programs. “Everything we create inside and outside of Life Time is designed with our members in mind and providing them all they need to live a healthy, happy life whether they’re exercising, working, relaxing or spending time with family or friends. This is truly a special place,” said Jeff Zwiefel, executive vice president and chief operating officer. “We’re very excited about unveiling the Life Time brand in Waukesha County and helping to create a healthier community.”
Highlights of the more than $47 million Onyx Limited destination include:
- 126,000-square foot building and 50,000-square-foot outdoor oasis;
- Dedicated studios for exclusive group fitness, cycle, yoga and Pilates programming; one-on-one personal training and small group Alpha and GTX Training;
- More than 400 pieces of best-in-class cardiovascular and resistance training equipment;
- LT Recovery, a dedicated space for athletic performance and recovery featuring metabolic assessments, nutrition coaching, sports and athletic recovery treatments, and chiropractic and physical therapy care;
- Two regulations-size basketball courts with Ultimate Hoops leagues and skills training;
- An indoor and outdoor aquatic center with leisure and lap pools and resort-style seating;
- Life Time Run, with run coaches, training programs and weekly social runs;
- A dedicated Kids Academy, for kids ages three months to 11;
- A dedicated work space featuring touches of Life Time Work with desks, tables and areas for those who want to work before or after their workouts;
- LifeCafe, a nutrition-focused, fast-casual cafe featuring a full menu, Meals to Go and grab and go assortments, along with Peet’s coffee, proprietary nutritional supplements and more;
- LifeSpa, a full-service salon and spa for hair, body and nails;
- Luxurious dressing rooms with whirlpools, saunas, steam rooms and complimentary towels and lockers, featuring an assortment of Soapbox body products;
Life Time Brookfield will be open seven days a week from 4AM to midnight. A wide range of membership options are available for individuals, couples and families.
