Club Insider

Leading Crunch Franchisee ‘Undefeated Tribe’ Partners with VMG Partners

Posted: November 15, 2023 in Chains

Crunch FranchiseCrunch Franchise

NEW YORK, N.Y. – Crunch franchisee, Undefeated Tribe, announces its partnership with leading private equity and venture capital firm, VMG Partners, which backs visionary consumer and technology companies. VMG Partners will support the robust growth and strategic vision of Undefeated Tribe and its CEO, Tony Hartl.

“We welcome VMG Partners into the Crunch network and look forward to witnessing the new heights of success they’ll accomplish with Tony Hartl’s team,” said Ben Midgely, CEO of Crunch Franchising. “Their industry insights and strategic guidance will be instrumental in continuing to drive the rapid growth of the Undefeated Tribe within Crunch.”

The Undefeated Tribe currently operates 16 locations across Texas and Oklahoma, with plans to open more in the San Antonio area this year. The franchisee’s partnership with VMG Partners will fast-track the Undefeated Tribe’s already impressive growth, with the goal of opening 50 locations by 2025.

“We are excited for this historic moment in the fitness business. Our partnership with Crunch has been incredible since day one,” said Tony Hartl, CEO of Undefeated Tribe. “We could not have chosen a better group of leaders than VMG. They understand that fitness is people-led, and they have heavy experience in marketing-forward brands. We’re looking forward to the future of this incredible partnership.”

“We’ve gotten to know Tony over the past several years,” said McConnell Smith, Partner at VMG Partners. “He’s an amazing leader and it was clear to us from very early that he was someone we wanted to partner with. With the momentum behind Crunch, the business Tony’s built, and the team he’s assembled, we feel very fortunate to have that opportunity.”

Crunch is the fastest-growing full-size fitness franchise with a solid track record of club openings, including commitments to open an additional 1,000+ franchise locations. Offering the best value in the low-price gym segment, Crunch provides its more than two million members spacious, modern clubs, leading proprietary group fitness programming, the HIITZone™, a unique high-intensity interval group training program, top-notch personal trainers, and essential Relax and Recover areas.

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