JETSET Pilates Elevates Boutique Fitness with Luxury Real Estate Expansion Strategy
Posted: November 12, 2025 in Chains
JETSET Pilates
MIAMI, FL – JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is redefining boutique fitness by strategically aligning its studios with high-end residential and retail developments. The brand’s luxury real estate strategy brings wellness directly into the daily lives of its clientele, creating design-forward, high-touch spaces in communities that value health, convenience and sophistication.
“At JETSET, we’re intentional about where we open,” said Michael Zennedjian, VP of Real Estate & Construction at JETSET Pilates. “Our goal is to place studios in spaces that naturally reflect our clients’ lifestyles, whether it’s beside a five-star hotel, within a luxury condominium tower, or inside a mixed-use development known for wellness and design. Each location feels distinctly local, yet unmistakably JETSET.”
With nearly a decade of experience in real estate development and leasing, Zennedjian has led site selection, negotiations, and buildouts for retail and wellness brands nationwide, working on both the landlord and tenant sides to balance creative vision with financial discipline in support of JETSET’s real estate strategy. He brings a strong foundation in franchise development and real estate strategy from his work with Goldfish Swim School, a leading children’s learn-to-swim franchise, and Dentologie, a VC backed boutique healthcare brand, where he helped scale experience driven concepts through strategic site selection, lease negotiation, and brand forward buildouts.
Highlighted locations exemplifying JETSET’s luxury real estate strategy include:
Midtown Nashville (Nashville, TN) – Located in the Moore Building, a revitalized landmark blending historic charm with modern design in the city’s vibrant Midtown corridor
North Hills (Raleigh, NC) – Set within Park Central at North Hills, a premier mixed-use destination known for upscale retail, dining, and residential living
Union Market (Washington, DC) – Located at Margarite at Union Market, an emerging luxury development surrounded by DC’s top culinary and lifestyle offerings
Flagler Village (Fort Lauderdale, FL) – Nestled within EON Squared, a sophisticated residential and retail community in one of Fort Lauderdale’s fastest-growing neighborhoods
Coconut Grove (Miami, FL) –Situated within Mr. C Residences, a prestigious waterfront development that epitomizes modern luxury and elevated design
SoHo (New York, NY) – Positioned within a premier retail space in an iconic, high-foot-traffic corridor at the heart of SoHo
This strategy allows JETSET to go beyond fitness, positioning each studio as a lifestyle anchor within luxury communities. By integrating into environments where design, accessibility, and wellness already thrive, the brand delivers experiences that feel both elevated and locally rooted.
Since launching its franchise opportunity in 2022, JETSET Pilates has quickly become one of the fastest-growing concepts in the boutique fitness sector.
