JETSET Pilates Adds Seasoned Leadership to Drive Nationwide Growth
Posted: April 2, 2025 in Chains
JETSET Pilates
MIAMI, FL – JETSET Pilates, the modern Reformer Pilates franchise known for its curated music and full-body workouts, is strengthening its leadership team with four key hires. The brand welcomes Alex Lyons as Vice President of Product and Talent; Christa Dellebovi as Director of New Studio Openings and Business Management; Uri Kenig as Head of Franchise Operations; and Ricardo Quesada as Vice President of Marketing.
Meet the New Key Hires
Alex Lyons – Vice President of Product and Talent
With over a decade of experience in boutique fitness at brands like Flywheel Sports, House of Athlete, RE/GEN Method, and Equinox, Lyons specializes in instructor recruitment, talent development, and fitness programming. Having worked with both single-studio startups and well-established brands, she possesses a keen eye for developing scalable systems that enhance the JETSET experience. Lyons is passionate about empowering instructors to deliver engaging, brand-aligned classes and is excited to contribute to JETSET’s commitment to learning, development, and high-quality standards.
Christa Dellebovi – Director of New Studio Openings and Business Management
Dellebovi has held key roles in franchise development, operations, and instructor training at brands such as CycleBar, Orangetheory Fitness, and Exponential Fitness, with over a decade of experience in the fitness industry altogether. Her expertise in strategic planning and execution will drive JETSET’s franchise expansion and optimize support for franchisees. Passionate about building high-performing teams, Dellebovi prioritizes best-in-class training, mentorship, and a people-first leadership approach to foster sustainable growth.
“I’m excited about the opportunity to make a meaningful impact on JETSET’s growth and success,” said Dellebovi. “Leading a team dedicated to supporting franchisees, optimizing new studio openings, and enhancing operational efficiency is a challenge I’m eager to take on. By leveraging my experience in training, sales analysis, and financial management, I look forward to driving measurable improvements across the franchise network.”
Uri Kenig – Head of Franchise Operations
With over 15 years in franchising and multi-unit management, Kenig has led operations at Burger King, Unrivaled Brands, and HelloHive, specializing in scaling businesses while maintaining brand integrity and driving profitability. He values transparency and leadership accountability, and his expertise in franchisee support and operational efficiencies will be instrumental in positioning JETSET Pilates as a premier global brand.
Ricardo Quesada – Vice President of Marketing
Quesada brings over 20 years of experience in brand strategy, digital marketing, and franchise growth, with a strong background in multi-location businesses. Having led marketing teams at Burn Boot Camp and Aqua-Tots Swim Schools, Quesada has a proven track record of driving brand awareness, customer acquisition, and franchisee success. He now plans to leverage this expertise to elevate JETSET’s brand presence and create impactful marketing strategies that resonate with both franchisees and members.
A Leadership Team Poised for Growth
JETSET Pilates is proud to welcome Alex, Christa, Uri, and Ricardo as the brand expands across the country. With a leadership team focused on innovation and franchisee success, the brand is setting the standard for sustainable growth and excellence at every location.
“As we expand, we don’t just build teams, we cultivate leaders who drive long-term success,” said Bert Albertse, CEO of JETSET Pilates. “We’re thrilled to have Alex, Christa, Uri, and Ricardo join the JETSET family. Their expertise and innovation will strengthen our franchise operations, enhance instructor training, and elevate the client experience as we grow.”
