Gold’s Gym SoCal Sweeps International Accolades at 2025 Leadership Conference
Posted: June 2, 2025 in Chains
Gold’s Gym
LOS ANGELES, CA – Gold’s Gym SoCal made a commanding impression at the 2025 Gold’s Gym International Leadership Conference, taking home six top honors across five competitive categories for its standout performance in 2024, the most awards earned by any franchise group globally. From membership and personal training to retail success and franchise leadership, Gold’s Gym SoCal stood out for its consistent performance, strategic execution and unwavering commitment to member experience.
Recognized SoCal clubs include:
- Top Membership Revenue (US) – Glendale, CA;
- Top Personal Training Revenue (US) – Thousand Oaks, CA;
- Top Retail & Concessions Revenue (US) Tier 1: Hollywood, CA; Tier 2: Rancho Cucamonga, CA; Tier 3: West Covina, CA;
- Franchisee of the Year – Banos Family (SoCal).
“This recognition is a true testament to it the strength of our entire SoCal team — from our frontline staff and trainers to our club managers and leadership — all working together with a shared commitment to excellence,” said Willy Banos, Vice President and Chief Operating Officer of Gold’s Gym SoCal. “Each award represents years of thoughtful investment in our people, our facilities, and our member experience. These honors validate the high standards we hold ourselves to every day and reinforce our belief that when you invest in your team and create an environment where both staff and members can thrive, unbelievable things happen.”
With 23 locations across the region, Gold’s Gym SoCal is the largest franchisee in the U.S., first opening its doors in North Hollywood in 1988. The group continues to expand, with its highly anticipated Beverly Center location set to open in summer 2025 in the heart of Beverly Hills.
The Gold’s Gym Leadership Conference honors franchisees who exemplify excellence in membership growth, personal training performance, retail innovation, and overall brand impact — and this year, Gold’s Gym SoCal led the pack.
