Gold’s Gym Enters Footwear Market With Vibram Partnership
Posted: October 17, 2016 in Chains
Gold’s Gym
LOS ANGELES, CA – Gold’s Gym, a leading authority on health and fitness, has entered into a footwear partnership with global footwear company, Vibram. This partnership speaks to the spirit of innovation and passion for fitness that both companies share. Vibram will develop a Gold’s Gym FiveFinger cross training shoe in collaboration with Gold’s Gym Fitness Experts.
“The launch of a Gold’s Gym FiveFinger cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,” said Michael Cobb, chief marketing officer of Gold’s Gym. “Vibram’s footwear expertise is invaluable and we look forward to developing a shoe that maximizes function and form.”
Vibram gained widespread fame and success with their FiveFinger brand, which many have adopted as their preferred footwear for a variety of workouts including running, watersports, cross training and more. Brand Sense Partners (BSP), the exclusive licensing agency for Gold’s Gym, negotiated and executed the footwear partnership.
“The partnership between Gold’s Gym and Vibram is inherent referencing back to the legendary photos from Gold’s Gym Venice where famous bodybuilders tended to workout barefoot,” said Vibram’s sales director, Chris Melton. “Vibram FiveFingers is a natural training tool for active people everywhere, indoors and outdoors, from weekend warriors to professional athletes.”
The Gold’s Gym FiveFinger shoe is slated to launch in early 2017 throughout North America.
