Fitness Ventures Acquires Three Existing Crunch Locations in Portland, Plans $75 Million Expansion Across the Market
Posted: August 6, 2025 in Chains
Crunch
PORTLAND, OR – Fitness Ventures LLC, one of the fastest-growing franchise operators in the Crunch Fitness system, has acquired the three existing Crunch Fitness locations in the Portland, Oregon market. As part of the acquisition, the company is planning a $75 million investment to bring 15 brand new Crunch locations to the region over the next several years.
Brian Hibbard, CEO of Fitness Ventures, shared his vision for the Portland expansion. “The Portland market has been underserved for years when it comes to high quality fitness centers. We are excited to bring Portland a series of brand new 40,000 to 50,000 square foot Crunch 3.0 locations.”
The three existing Crunch locations in Portland were originally built under the smaller 1.0 model, which is significantly different from the larger-scale Crunch 3.0 gyms Fitness Ventures has been rolling out nationwide. The company is currently evaluating its options for these facilities and will either expand and remodel them or relocate them into larger spaces. In either scenario, the goal is to bring all three clubs up to current Crunch 3.0 standards that have been raising the bar for fitness centers across the country.
The Portland acquisition is part of a broader growth strategy for Fitness Ventures, which has rapidly expanded its footprint across the U.S. In the past two years alone, the company has opened dozens of new clubs and entered multiple new states.
