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Equinox Launches Equinox Hotels At 35 Hudson Yards; Defines New Genre of Luxury Travel

Posted: March 27, 2019 in Chains


NEW YORK, N.Y. – Equinox Hotels announced the opening of the first Equinox Hotel in Hudson Yards, New York and launched their online booking platform for room reservations. In addition to bookings going live, Equinox Hotels has also released the first wave of details for the property, including design partners, room features and guest amenities.

For over twenty-five years, Equinox has pushed the boundaries of the health and fitness landscape across the U.S., Canada and London. As the unquestioned leader in luxury lifestyle, Equinox has architected the ‘fitness as lifestyle’ movement, with the launch of Equinox Hotels representing a true inflection point in the larger cultural conversation and the dawn of a new era in luxury travel.

Introducing “For Those Who Want It All” to ground its offering, Equinox Hotels embodies the same holistic philosophy as Equinox Fitness Clubs and redefines “luxury” as the ultimate in experience and “travel” as a seamless extension of a life well-lived. Each detail, curated to empower guests with tools that simplify the complex interplay between work, rest, decadence and discipline, is part of a connected 360-degree lifestyle travel experience. From a room envisioned top to bottom for sleep as a non-negotiable, to fitness fueled by the world’s top talent and culinary offerings that feed every need, Equinox Hotels was conceived as a place where compromise simply doesn’t exist. Built to inspire a community of like-minded individuals and anchored by fitness and culture, the brand is for those who, in pursuit of their own maximum potential, want to rest and play as hard as they train and work.

In line with a global vision for the brand, future Equinox Hotels are now confirmed for key international gateway cities including Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston with several other sites under development.

“The philosophy, ‘It’s not fitness, it’s life” has grounded Equinox—and fueled a cultural movement—for more than 25 years, and now we’re introducing Equinox Hotels as a true culmination of our brand promise,” said Harvey Spevak, Executive Chairman, Managing Partner, Equinox. “Steeped with deep knowledge of how to cater 24/7 to the high performance needs of the most discerning community, we are a company that has always seen the world differently and defined trends rather than following them. Everything we’ve done to this point has given us true license to enter hospitality and chart its future with a completely fresh, uniquely ‘Equinox’ experience and point of view.”

“In hospitality, lifestyle hotels have grown up and luxury hotels have gotten younger in their outlook and experience. Now, as health becomes the new wealth, Equinox is uniquely positioned to define an emerging category that is disrupting the entire industry. Equinox is the market leader and authority on fitness as lifestyle, and we are bringing our decades of experience to create the ultimate high performance luxury lifestyle hotels,” said Chris Norton, CEO, Equinox Hotels. “Redefining the concept of luxury as the ultimate in experience, we are uniquely qualified to deliver what this new consumer wants, encompassing world-class service and design with unparalleled fitness offerings.”

Hudson Yards was selected as the site for the first Equinox Hotel because it’s emblematic of the future of New York City. Poised to be the new epicenter of culture, arts and culinary for high performers across the globe, Hudson Yards will be anchored by Equinox Hotels as a destination for visitors and locals alike. With interior spaces by David Rockwell/Rockwell Group and exterior spaces by Ken Smith Workshop and Rockwell Group and building design by David Childs/SOM, the property, with its arrival experience set in a private plaza at 35 Hudson Yards, will feature 212 rooms, including 48 suites, as well as a Joyce Wang-designed Equinox Fitness Club and Spa.

Amenities will further anchor a high performance lifestyle offering with the largest-ever-built 60,000-square foot Equinox Fitness Club, as well as E by Equinox, the brand’s most personalized portfolio offering, featuring an elevated approach to holistic health with emphasis on a bespoke hospitality experience for each member. Hotel Guests, who become Equinox Fitness Clubs members for the duration of their stay, have access to a comprehensive Equinox Hudson Yards experience including signature group fitness classes, private Pilates, personal training services, performance-driven spa, 25-yard indoor salt water pool, hot & cold plunge pools, outdoor leisure pool and terrace with culinary concept from renowned restaurateur, Stephen Starr, as well as a SoulCycle on the ground floor.

Equinox Hotels’ digital experience is anchored with purpose and personalization in mind. The club and hotel are seamlessly connected on this platform, fueling anticipatory service and removing obstacles from the guest journey upon arrival. Intuitive controls speed up and streamline the guest needs from check-in to room service, while the Equinox Fitness Clubs app connects to ensure guests can book group fitness, personal training and other club amenities on-demand.

Following a belief that sleep is everything, and ensuring a commitment to owning sleep like no other hotel before, Equinox Hotels designed rooms as the ultimate sleep chamber featuring total soundproofing and a total-blackout window system. The beds use CocoMat all natural fiber mattresses that perfectly adapt to any shape and form, and utilize a Scandinavian technique of two separate duvets that enable temperature regulation.

The expansive Spa offering emphasizes recovery and was conceived to serve as a central pillar within Equinox’s holistic philosophy on high performance living. Crafted collaboratively by movement performance, body, and skincare experts and backed by Equinox’s proprietary Health Advisory Board, the Spa emphasizes recovery-based treatments that feature the latest in science-grounded technology, as well as timeless regeneration and relaxation techniques.

The hotel will feature a restaurant and bar by Restaurateur Stephen Starr featuring an 8,000 square-foot outdoor terrace with views over Manhattan and the Hudson River. Guests can expect a food and drink experience that excites, indulges, and restores in equal measure, never restrictive but always thoughtful. Menus will be ingredient-driven and designed to balance flavor and fuel with equal measure, and will be available to guests in-room, in social spaces and in the restaurant itself, meeting the high performance traveler across the guest journey.

In-room dining provides guests with everything they need to fuel their days, from high-performance breakfasts and nourishing dinners to nutritious performance kits, special sleep-promoting items and next-level snacks in the comprehensive mini bar. Designed in collaboration with the experts on Equinox’s Health Advisory Board, the menu goes beyond food, with guests also having access to in-room, on-demand IV vitamin drips for an extra boost of energy or hydration.

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