Empire Portfolio Group Welcomes New Orangetheory Fitness Studio in West Caldwell, New Jersey
Posted: January 29, 2024 in Chains
Orangetheory Fitness
WEST CALDWELL, N.J. – Empire Portfolio Group (“Empire”), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announces it will open a new studio centrally located in West Caldwell, New Jersey at 895 Bloomfield Avenue. This new venture magnifies Empire’s established footprint in New Jersey, elevating their portfolio to a total of 15 locations.
Covering 3000 square feet, the state-of-the-art West Caldwell studio will be equipped with the latest cutting-edge equipment, including Orangetheory’s renowned coaching and advanced in-studio and wearable fitness technology. Members will experience the innovative personalized MaxHR algorithm, which dynamically updates heart rate zones in real time for optimal performance results. Additionally, the studio features OTconnect technology on its treadmills and rowers, creating an immersive data and feedback ecosystem that tracks vital metrics such as total distance, average/max incline, max miles per hour, total moving time, and more. This studio will also offer the new Strength 50 and Tread 50 class types which focus full sessions on strength or endurance training for members. Grand Opening celebrations will take place throughout the month and will include discounted founding rates for new members.
“Our first New Jersey studio opening was back in 2013, and the market has been so incredibly supportive of the 14 additional studios we have opened since,” shared Adam Krell, CEO of Empire Portfolio Group. “West Caldwell is another way for us to support this market and the individuals looking to get started on their fitness journey closer to home or those desiring something new and challenging in their active routine.”
Orangetheory Fitness is a rapidly expanding franchise company and a leader in the boutique fitness industry. Their group workouts combine endurance, strength, and power to generate the renowned ‘Orange Effect,’ a calorie-burning phenomenon that lasts up to 24 hours after a 60-minute workout.
