Empire Portfolio Group Opens Two New Manhattan Orangetheory Locations: Bryant Park and TriBeCa
Posted: October 25, 2023 in Chains
Orangetheory Fitness
NEW YORK, N.Y. – Empire Portfolio Group (“Empire”), a leading Area Developer and Franchisee of Orangetheory Fitness, the trailblazing heart rate-based interval training fitness franchise, announces two new Manhattan New York City studio openings in Bryant Park and TriBeCa. These new ventures magnify Empire’s established footprint in Manhattan, enhancing their portfolio there to eight studios, with the additional studios located in Chelsea, Hell’s Kitchen, West Village, Midtown West and the Upper West Side.
The TriBeCa studio is located at 25 Hudson Street, New York, NY 10013, one block west of West Broadway, between Duane and Reade Streets. The Bryant Park studio is centrally located to Bryant Park and Rockefeller Center at 1180 6th Ave, on 46th St between 5th and 6th Aves, New York, NY, United States, 10036.
The 3,507 square feet studio at Bryant Park and the 6,361 square-foot studio in TriBeCa both feature all new state-of-the-art equipment, inclusive of certified coaching and proprietary in-studio and wearable fitness technology. Members have access to the innovative personalized MaxHR algorithm, which dynamically updates heart rate zones, in real time, for maximized performance. Furthermore, the studio equips OTconnect technology on treadmills and rowers, presenting an interactive data and feedback ecosystem that monitors personalized performance metrics such as total distance, average/max incline, peak miles per hour, total active time, and beyond whereby members can track their progress over time through the Orangetheory app. Grand opening celebrations will take place throughout the month and will include discounted founding rates for new members.
“We’re beyond excited to welcome Orangetheory Fitness to two iconic communities, in Bryant Park and TriBeCa, sharing our science-backed, high-energy and strength focused workouts,” shared Adam Krell, CEO of Empire Portfolio Group. “As our members continue to strive towards their fitness goals and lead active lifestyles, we believe our studio provides the ultimate backdrop for monumental growth, catering to all fitness stages.”
Orangetheory Fitness is a leader in boutique fitness and one of the world’s fastest-growing franchise organizations. Their group exercises unite endurance, strength, and power to create the celebrated ‘Orange Effect,’ a caloric burn that persists for up to 24 hours following a 60-minute workout.
