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Easy Mile Fitness Acquires Nine Planet Fitness Locations in Oregon

Posted: September 17, 2024 in Chains

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BOSTON, MA – Easy Mile Fitness, a privately held Planet Fitness franchisee, has announced it has acquired nine Planet Fitness locations in Oregon from the Lubrano Franchise Group (OKTA Holdings). The new territory marks Easy Mile Fitness’ entry into the west coast market.

The nine Planet Fitness locations are located in the fast-growing market of Portland and Eugene, Oregon. With this acquisition, Easy Mile Fitness now owns and operates 50 locations across six territories including Florida, Georgia, South Carolina, Puerto Rico and Ontario, Canada. The nine clubs will benefit from plans for new construction in the future, new local marketing strategies and company culture.

“We couldn’t be happier adding nine clubs into our existing portfolio. We’re excited to be breaking out of the Southeast as we begin to establish Easy Mile Fitness in the Pacific Northwest,” said Philip Amato, Chief Operating Officer for Easy Mile Fitness. “This acquisition fits with our internal goals and will help us execute against our vision of becoming a premier franchisee in the Planet Fitness system.”

“It has been an amazing journey introducing the Planet Fitness brand to Oregon. As a family owned and operated franchisee since 2011, it was a difficult but meaningful decision. Looking forward, we believe in Easy Mile Fitness’ operational talents and the timing of this transaction. We are excited to pass the business to a dedicated organization committed to elevating this incredible business model to new heights,” said Octavio Lubrano, CEO/Owner for OKTA Holdings, a Planet Fitness franchise.

“Selling our business to another family-owned operator was a natural transition for OKTA Holdings. Easy Mile Fitness will bring operational excellence into the Pacific Northwest to continue leading this market forward. We wish Easy Mile Fitness continued success,” said Kalpana Lubrano, COO/Owner for OKTA Holdings.

Easy Mile Fitness had legal counsel from Downs Rachlin Martin, tax advisory services from Baker Tilly US LLP, insurance diligence performed by Lockton, and financing provided by Private Credit at Goldman Sachs Alternatives. Seller received financial advisory services from North Point Mergers and Acquisitions, Inc. and legal counsel from Honigman Law Firm. Easy Mile Fitness will assume day-to-day operations of the club effective immediately.

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