Crunch Welcomes Back Gym Goers In 2021
Posted: January 6, 2021 in Chains
NEW YORK, N.Y. – Crunch, known for fusing fitness and entertainment to make serious exercise fun, is excited to put 2020 in the rearview mirror and welcomes members back to the gym to kick-off 2021. Its 2021 campaign, “You Can Crunch with Us,” reminds consumers of all that Crunch has to offer; the diversity of experiences only the Crunch community provides, not at home, not at other low-cost gyms, and not at boutique studios.
With the start of 2021, it has never been more essential for people to focus on their personal health in a safe environment focused on proper COVID-19 protocols. Crunch plays a vital role in improving people’s health and wellness, positively contributing to overall public health. Renowned for its authentic, “no judgments” view of fitness, the brand encourages people to experience the better than ever Crunch. Crunch’s motivating offering includes, Miles of Cardio, Tons of Weights, first-class personal training, over 100 unique group fitness classes, the HIITZone™ functional training ground, and Relax and Recover services, just to name a few.
To celebrate the new year, participating Crunch gyms have memberships starting as low as $9.95/month and enrollment fees as low as $0.21.
While Crunch gyms make serious fitness fun, they continue to address the coronavirus pandemic with their “Crunch Commitment,” creating “So Fresh and So Clean” gyms supported by best-in-class safety and cleanliness protocols. These protocols follow local, State, Federal, and CDC guidelines for service delivery, cleaning and sanitation, and gym layout. These protocols include: the Crunch-O-Meter, which provides members gym capacity updates online, masks for team members, equipment layout changes to facilitate social distancing, increased frequency of deep cleans and disinfecting throughout the day, more sanitation stations for members to wipe down equipment before and after their workout, and increased access to hand sanitizer.
“Crunch is thrilled to ring in 2021 with a brand-new campaign and welcome our millions of members back for the new year,” said Chad Waetzig, Executive Vice President of Marketing and Branding at Crunch. “We take the sentiment behind “You Can Crunch With Us” very seriously. We’re focused on celebrating the culture that makes Crunch unique and encourages our communities to get back to their workout routines. Crunch will continue to take every precaution and follow CDC guidelines on cleaning and social distancing at every gym to ensure the safety and well-being of our members and employees.”