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Crunch Franchising Named One of The 2020 Top Growth Franchises By Entrepreneur Magazine; Expands Footprint In New York With A New Signature Location In Midtown East

Posted: October 5, 2020 in Chains

Crunch FranchiseCrunch Franchise

NEW YORK, N.Y. – Crunch Fitness, the health club brand known for making serious fitness fun through innovative programming and an inclusive atmosphere, was named one of the top-ranking growth franchises by Entrepreneur magazine.

The Entrepreneur magazine survey ranks the top 150 franchises with the most consistent growth over the last three years. The list was compiled by looking at each company’s U.S. and Canadian franchise numbers over a three-year period (from July 2016 to July 2019; given the rapid changes, COVID-19 impacts weren’t considered). To qualify, companies had to have positive growth of at least five units each year.

Crunch Franchise, for the eighth consecutive year, was also included in Entrepreneurs Franchise 500 ranking. More than 1,100 companies apply for this ranking, and those that rise to the top reveal the latest trends and the companies that continue to evolve to keep going strong year after year.

Crunch is one of the most innovative and exciting brands in the fitness space. The Crunch Fitness franchise concept is the most progressive and competitive fitness model in the industry, one created by a seasoned management team that helped build the industry from the ground up, giving franchisees a competitive advantage. While the fitness landscape continues to be one of the most competitive sectors, Crunch remains one of the top-ranked full-size gym brands. With group fitness and HIIT training as a standard systemwide offering, Crunch also offers state-of-the art cardio equipment, expansive free weight areas with multiple Olympic training platforms, Squat and Smith racks, Relax & Recover services, and more.

“We are thrilled to be honored on this list as one of the top and fastest-growing franchise businesses by Entrepreneur magazine,” says Ben Midgley, CEO of Crunch Franchise. “We want to sincerely thank our great network of franchise owners for the hard work they put in each day to help make Crunch such a successful brand.”

NEW YORK, N.Y. – Crunch Fitness also announces its continuing commitment to bringing back New York City better than ever. Crunch will swing open the doors to selling memberships at its brand-new, long-awaited Signature outpost in the heart of Midtown with a target opening in Fall 2020.

Known for making serious fitness fun and pioneering a philosophy of ‘No Judgments,’ this latest rendition from Crunch is situated below the Lexington Hotel, Autograph Collection located at 511 Lexington Ave, New York, NY 10017.

The first 500 people to join will be designated as Founding Members, receiving the best membership rates and a limited-edition Crunch gift bag.

Crunch Midtown East looks to provide members with a slew of top-of-the-line options to get a sweat on and have fun at the same time. The new facility includes state-of-the-art strength training and cardio equipment, a specialized 60-foot functional training zone with turf, and designated areas for those looking to get individualized programs from Crunch’s expert team of Personal Trainers.

This new location will be an Apple Watch Connected location, where members can use Apple Watch to track their workouts, use Apple Pay and earn rewards for working out through a unique incentive program. The incentive program, CrunchTime Active Rewards, helps members save on their monthly dues by completing weekly fitness challenges using Apple Watch. With a quick tap of Apple Watch on the gym’s 29 GymKit-enabled cardio machines, members get accurate workout measurements with the console metrics matching what they see on their wrist. GymKit is available across the full range of treadmills, ellipticals, stair machines, and stationary bikes. Members can also quickly check-in to the club by loading their member credentials from the Crunch Member app into their Wallet. This club accepts Apple Pay as a convenient payment method for retail items and personal training.

Midtown East addresses COVID-19 through our “Crunch Commitment,” which includes additional sanitation stations, increased disinfecting protocols, a layout that facilitates social distancing, the use of PPE by members and employees, contactless check-in, and more. Like all Crunch Signature gyms in New York, Midtown East uses airPHX, a patented technology that uses atmospheric cold plasma to change a small percentage of the air’s oxygen molecules into a unique spectrum of oxidizing molecules that kill bacteria, viruses, and mold.

Once the state gives us the green light, the club will be rolling out a full schedule of Crunch’s Signature group fitness classes, housed in an expansive studio. Full-service locker rooms featuring complimentary Rituals spa products and super plush towels provide members with everything needed to incorporate fitness into their lives.

“We have been working toward opening a Crunch in Midtown for quite some time now and couldn’t be happier that it is finally happening during these difficult times,” said Crunch Signature CEO, Keith Worts. “We are excited to be able to offer residents in this area a new outlet for their workouts in a top-notch facility that is full of energy. Midtown East is conveniently located near Grand Central Terminal and is great both for residents and commuters. We are fully committed to the city, and in doing our part to making it better than ever.”

With the opening of Midtown East, Crunch now has 18 Signature locations in the New York City Metro area.

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