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Crunch Franchisee, Fitness Holdings Northeast, Acquires Aspen Athletic Clubs, Growing the Franchise to 40 Locations

Posted: August 7, 2023 in Chains

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GREENWICH, CT – Fitness Holdings LLC, Crunch Fitness’ largest franchisee in the Northeast, announces the acquisition of Aspen Athletic Clubs in New York. The two clubs are spacious 30,000 square foot gyms offering premier state-of-the-art equipment and amenities. The clubs will be a great addition to Fitness Holdings’ portfolio and growth strategy to own and operate 60 clubs by the end of year 2024.

Fusing fitness with entertainment to make serious exercise fun, both clubs offer top-quality cardio and strength training equipment, a dedicated group fitness studio, cycling studio, spacious locker rooms, a wellness spa with hydrotherapy, tanning capsules and more.

“We are extremely excited about bringing new energy to these clubs as we continue to support the health and wellness goals of the local community,” says Fitness Holdings CEO, Mark Federico.

Fitness Holdings currently owns and operates 38 locations in Massachusetts, New Jersey, Pennsylvania, New York, Connecticut and Vermont.

“Fitness Holdings has doubled in growth over the last three to four years and we are looking to build fifteen to twenty new clubs per year,” says Federico. “We are continuously searching for new opportunities to grow, and acquiring these three New York Crunch clubs is a prime example of our efforts.”

Crunch is known for its innovative group fitness programming and will offer a wide range of classes every week, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt and Fat Burning Pilates. Members looking for additional guidance or motivation can utilize the HIITZone™, a proprietary high-intensity interval group training program.

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