Crunch Franchise Expands in Denton, Texas with New Crunch 3.0 Gym
Posted: November 4, 2026 in Chains
Crunch
DENTON, TX – Crunch Fitness announces the upcoming opening of Crunch Rayzor Ranch in Denton, Texas. The $12 million, 37,038-square-foot, two-story fitness facility, including a mezzanine, is a brand-new, ground-up build that will open its doors soon. Operated by Crunch Fitness franchisee Southwest Fitness Holdings LLC, a subsidiary of CR Fitness, Crunch Rayzor Ranch will be located at 3320 Heritage Trail in the Rayzor Ranch neighborhood of North Denton, centered around the intersection of Interstate 35 and State Highway 380, creating a new fitness offering for residents of Denton.
Crunch Rayzor Ranch will debut the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise more fun, Crunch Rayzor Ranch will offer:
- Expanded strength and functional training areas;
- Top-quality cardio and strength training equipment;
- Power half-hour circuit training;
- Personal training;
- Olympic lifting platforms;
- Group Fitness studio;
- Hot Studio;
- Ride cycling classes;
- Advanced HIIT classes;
- TRX;
- Functional HIITZone™ training area with indoor turf;
- Stretching Zone with indoor turf;
- Abs & Glutes area;
- Relax & Recover;
- Full-service locker rooms with showers and a dry sauna.
Southwest Fitness Holdings LLC currently operates 15 Crunch gyms in the Dallas-Fort Worth area, with five more coming soon in Arizona, and is on track to operate nearly 20 in Texas by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that currently serves over one million members. The group, led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who collectively bring more than 150 years of experience in the fitness industry, is on track to operate 110 locations by the end of 2026 across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee. Backed by major investment firms North Castle Partners and Sixth Street, CR Fitness continues to expand across the U.S., reflecting Crunch’s commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.
“Expanding our Texas footprint in the city of Denton is an exciting milestone for our Southwest Franchise Division. We are committed to providing a premium fitness experience to the Dallas-Fort Worth community at an affordable price,” said Tony Scrimale, CEO of CR Fitness Holdings.
Crunch Fitness was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year, earning recognition in the world’s most comprehensive franchise ranking. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. The brand continues to expand nationwide and push the bar with innovative offerings for its members.
This new club opening will bring over 70 career opportunities to Denton across Personal Training, Group Fitness, Sales, Operations, and more. Interested applicants can learn more here.
