Crunch Franchise Continues Its West Texas Expansion With Midland Location
Posted: January 7, 2019 in Chains
MIDLAND, TX – Crunch Fitness announced that construction is beginning for a fitness center in Midland, Texas. Located in a shopping complex, the expansive new club will be open 24/7 and feature state-of-the-art equipment and amenities, as well as Crunch’s popular group fitness offerings.
Starting in January, prospective members will be able to sign up for discounted early memberships. The club’s first 500 members will receive a free t-shirt and gym bag, discounts on small group and personal training, and more.
Crunch Midland is taking over roughly 35,000 square feet from Kohl’s, which is downsizing.
The fitness center will be owned by Brian Hibbard and John Armatas, who are not new to franchising or the fitness industry. Hibbard is the president and franchisor of a 50-unit chain of businesses in another industry and, prior to developing Crunch locations, Armatas was an executive with the YMCA for nearly 20 years.
“We are very excited to bring a state-of-the-art facility and the Crunch brand to Midland,” said Hibbard. “We have wanted to open Crunch locations in Midland and Odessa for a while, but hadn’t been able to find the perfect space – until now. We are so pleased that we were able to beat out a long list of competitors for the Kohl’s downsizing space, which positions us exactly where we want to be in the market. For Odessa, we are building our own space from the ground up in a great location; stay tuned for more info. With clubs already in Abilene, Lubbock and Amarillo, the addition of these new clubs really makes us the dominant brand in the market.”