Crunch Franchise Chooses Styku As Preferred Vendor; Announces Newest Location in Riverview, Florida
Posted: September 18, 2018 in Chains
Crunch Franchise
NEW YORK, N.Y. – Crunch Franchise announced that it has selected Styku as a preferred vendor after testing against a body scanning competitor and then piloting Styku across several health clubs.
“We researched this category extensively and we also executed a side-by-side test against the two best options. Styku was clearly more consistent and accurate,” said Craig Pipet-Donat, EVP. According to Pepin-Donat, body composition testing is an important aspect for any results based programming. “Offering our Franchisees a solution for driving Personal Training results through technology was an important decision. Every member has a goal and unless there is a plan to achieve that goal and a proven platform for monitoring and managing results, you’re shooting in the dark,” explained Pepin-Donat.
Crunch piloted Styku in several locations across North America and found promising results. “Our test clubs showed a double digit increase in Personal Training revenue during the test period and we also had a nice increase in the average dues per member by bundling a free monthly body scan with our results based membership. That enabled us to see benefits on two revenue fronts during the test period. More important is the positive feedback we received from members and staff about the enhanced member experience which has longer term benefits with both membership and Personal Training retention. We’re confident that if executed correctly, and the right staff is in place, a franchisee can expect to have its Styku 3D body scanner pay for itself within the first 90 to 180 days. We’re excited to have Styku as a preferred vendor and look forward to continuing to explore more ways to impact the member experience together,” said Hannah Karass, Director of Personal Training.
Crunch franchise owners will enjoy special pricing as part of this Preferred Vendor relationship.
RIVERVIEW, FL – Crunch Franchise announced the opening of a 22,000-square-foot gym with state-of-the-art equipment and amenities in Riverview, Florida. The modern, expansive club is expected to open in January 2019.
On Monday, October 1, a one-day “Cyber Sale” will enable new members to join Crunch Riverview for rates starting at $9.95 per month. The first 500 members will receive a free “Founder” t-shirt, discounts on small group and personal training, and other giveaways.
Fusing fitness with entertainment to make serious exercise fun, Crunch Riverview will feature a 2700-square-foot group fitness studio, small group and one-on-one personal training, a functional turf strength training area, tanning and HydroMassage® beds, a sauna in each locker room, and more.
Crunch is known for its innovative group fitness programming and will offer a wide range of classes every week, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt and Fat Burning Pilates. Members can also utilize its exclusive high intensity interval training program, the HIITZone.
Crunch Riverview is owned by Vince Julien, Geoff Dyer, Tony Scrimale, Jeff Dotson, and Kevin La Ferriere. As an ownership team, they have a combined 100+ years of industry experience and have opened more than 120 gym locations. The group currently operates fifteen Crunch clubs throughout Atlanta and Tampa, with three additional clubs opening in September.
“We are tremendously excited about the opportunity to share our brand and unique gym experience with residents of Riverview and surrounding communities,” said Julien. “Our goal is to be convenient to all residents living and working in the Tampa Bay Metro area.”
