Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Greensboro, North Carolina
Posted: February 11, 2026 in Chains
Crunch
GREENSBORO, N.C. – Crunch Fitness today announces the opening of Crunch West Market, a 45,000-square-foot state-of-the-art fitness facility, in Greensboro, North Carolina. Operated by Crunch Fitness franchisee JF Fitness, Crunch West Market is located at 3950 West Market Street in the former Food World building, creating a new fitness offering for residents of Greensboro.
Crunch West Market debuts the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise more fun, Crunch West Market will offer:
- Expanded strength and functional training areas;
- Top-quality cardio and strength training equipment;
- Power half-hour circuit training;
- Personal training;
- Olympic lifting platforms;
- Group Fitness studio;
- Hot Yoga Studio;
- Ride cycling classes;
- Advanced HIIT classes;
- TRX;
- Functional HIITZone™ training area with indoor turf;
- Relax & Recover® – tanning, HydroMassage® beds, red light therapy;
- Kids Crunch babysitting;
- Full-service locker rooms with showers and a sauna.
JF Fitness owns and operates 35 Crunch Fitness locations across the United States. Crunch West Market will be JF Fitness’ fifth location in North Carolina, with plans to open more locations this year.
“We’re thrilled to open the first of several Greensboro and Triad area locations, just in time for the new year,” says John Freeland, founder and CEO of JF Fitness. “This move further cements our commitment to bringing more high value, low cost fitness options to North Carolina, and we’re excited to be here.”
Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. The brand continues to expand nationwide and push the bar with innovative offerings for its members.
Crunch West Market is also expanding its team within Greensboro in various roles, including personal training, front desk, group fitness, sales, and customer service. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at crunchwestmarket.com.
