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Crunch Fitness Selects Socialbakers to Accelerate and Optimize Social Media Marketing; Announces Its Newest Locations in Charlotte and Raleigh, North Carolina

Posted: November 20, 2018 in Chains

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NEW YORK, N.Y. – Socialbakers, the leading AI-powered social media marketing platform, announced that Crunch Fitness has selected its platform to improve the effectiveness of its social media marketing campaigns. Socialbakers gives Crunch Fitness the capability to schedule and publish posts across more than 250 social media profiles on Facebook and other sites faster than ever. Crunch Fitness has also gained new visibility into its social media campaigns with dashboards and reporting that visually display which posts perform best and which ones can be further optimized.

With more than 300 gyms around the world, Crunch Fitness is the leading brand for fitness centers that offer a ‘no judgment’ community. Before Socialbakers, Crunch was challenged with the slowness of scheduling and publishing content across hundreds of social media profiles. Now, in addition to being able to publish at scale in just seconds, Crunch has powerful new capabilities including advanced reporting, approval workflow permissions (including mobile approval), and an in-platform tech support chat. Now with Socialbakers’ dashboards and reporting, Crunch can measure results and quantify how many inquiries they received about a certain sale, club or promotion.

“Crunch Fitness is great example of how Socialbakers can help companies work faster and more effectively with social media marketing in order to increase engagement and grow their business,” said Yuval Ben-Itzhak, CEO, Socialbakers. “As an innovative brand leader in their space, we are delighted that Crunch Fitness is able to use our platform to publish at scale, understand and engage with a wider audience through smarter social media campaigns.”

Because of the success of their Socialbakers implementation, Crunch Fitness has launched a pilot program that invites select franchisees to join their Socialbakers account, empowering them to create and share local content that resonates with their audience.

“We looked for the right partner to help us elevate our social media coverage and we are excited to work with Socialbakers as they align perfectly with our needs,” said Chad C. Waetzig, EVP Marketing and Branding, Crunch Fitness.

CHARLOTTE, N.C. – Crunch Franchise announced the January 2019 opening of a new 30,000-square-foot fitness center with state-of-the art equipment and amenities in Charlotte, North Carolina. The expansive new club is in Ballantyne at 16045 Johnston Road, anchoring the Hunters Crossing Shopping Center at the intersection of Johnston Rd and Lancaster Highway.

On November 23, a Black Friday sale will enable new members to join Crunch Ballantyne for monthly rates starting at $9.95. The first 500 members will receive a free t-shirt and gym bag, discounts on small group and personal training, and more.

Crunch Ballantyne will offer top-quality cardio and strength training equipment, half-hour circuit training, personal training, a functional training area with indoor turf, a dedicated group fitness studio, saunas, tanning beds, infrared light therapy, and more.

The location is owned and operated by J.F. Fitness of North America and Pathfinder Investment Management, who have decades of fitness industry management experience.

“Crunch provides the best gym experience at the most affordable price. Our ‘No Judgments’ philosophy welcomes everyone who wants fun and effective workouts,” said J.F. Fitness principal John Freeland.

“We are thrilled to finally bring Crunch’s best-in-class value proposition to Charlotte and believe Crunch Ballantyne will be a terrific entry point as we scale across the market,” said Walker Gorham, a principal with Pathfinder Investment Management.

Crunch, known for its innovative group fitness programming, will offer a wide range of classes every week, including BodyWeb with TRX®, Zumba®, Cardio Tai Box and Yoga Body Sculpt. Additionally, Crunch Ballantyne features a dedicated Ride studio with signature indoor cycling classes, along with Crunch’s proprietary high-intensity interval group training program, the HIITZone.

RALEIGH, N.C. – Crunch Franchise today announced the January 2019 opening of a new 30,000-square-foot fitness center with state-of-the art equipment and amenities in Raleigh, North Carolina. The expansive new club will be located at 6300 Creedmoor Road in the Lynnwood Collection Shopping Center.

On November 23, a one-day Black Friday sale will enable new members to join Crunch Creedmoor for monthly rates starting at $9.95. The first 500 members will receive a free t-shirt and gym bag, discounts on small group and personal training, and more.

Crunch Creedmoor will offer top-quality cardio and strength training equipment, half-hour circuit training, personal training, a functional training area with indoor turf, a dedicated group fitness studio, saunas, tanning beds, infrared light therapy, and more.

The location will be owned by J.F. Fitness of North America and Pathfinder Investment Management, who have decades of fitness industry management experience.

“Crunch provides the best gym experience at the most affordable price, hands-down. Our ‘No Judgments’ philosophy welcomes everyone who want fun and effective workouts,” said J.F. Fitness principal John Freeland.

“We are thrilled to finally bring Crunch’s ‘best-in-class’ value proposition to our home market in Raleigh and believe Crunch Creedmoor will be a terrific complement to our Cameron Village location,” said Walker Gorham, a principal with Raleigh-based Pathfinder Investment Management.

Crunch, known for its innovative group fitness programming, will offer a wide range of classes every week, including BodyWeb with TRX®, Zumba®, Cardio Tai Box and Yoga Body Sculpt. Additionally, a dedicated Ride studio will feature Crunch’s signature indoor cycling classes. Members looking for more guidance or motivation can utilize the HIITZone, a proprietary high-intensity interval group training program.

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