Crunch Fitness Ranked a Top Franchise in Entrepreneur’s Highly Competitive 42nd Annual Franchise 500; Expands in Southern Florida
Posted: January 26, 2021 in Chains
Crunch Franchise
NEW YORK, N.Y. – Crunch Fitness recently ranked in Entrepreneur Magazine’s Franchise 500, the world’s first, best, and most comprehensive franchise ranking. Placement in the Franchise 500 is a highly sought-after honor in the franchise industry, making it one of the company’s most competitive rankings ever. Recognized as an invaluable resource for potential franchisees, the Franchise 500 ranks Crunch Fitness as #52 for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
“2020 was a challenging year for everyone, but it was also a year of unusual opportunity,” says Jason Feifer, Entrepreneur editor-in-chief. “Franchises were able to be nimble and innovative, serving the needs of franchisees and customers in ways that will resonate for many years to come. We believe that, when we eventually look back on this time, we’ll see it as a moment when many brands defined themselves for the future.”
In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 42-year-old ranking formula continues to evolve as well. The key factors that go into the evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
“For us to improve our ranking so dramatically during the last year is a testament to the strength of our franchisees, our team, our members, and ultimately the Crunch brand. We are very thankful to everyone that has worked so hard at keeping Crunch thriving even during these challenging times, and we are very excited for the future,” says Ben Midgley, CEO of Crunch Franchising.
Over its 42 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. Crunch’s position on the ranking is a testament to its strength as a franchise opportunity.
To view Crunch in the full ranking, visit www.entrepreneur.com/franchise500. Results are available in the January/February 2021 issue of Entrepreneur, available on newsstands January 26th.
NEW YORK, N.Y. – Crunch Franchise also announced an expansion beginning in the Spring in the South Florida region including locations in Cutler Bay, Greenacres and Palm Beach Gardens.
These new locations are owned by veteran fitness industry operators Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who currently own and operate 28 Crunch locations in Florida and Atlanta. These four owners combined have built more than 120 clubs and have more than 100 years experience combined in the fitness industry. They currently have six locations in Orlando and 15 more in development in the Southeast region of Florida. NorthCastle partners recently provided equity capital to help drive future growth with more than 100 Clubs expected to be open and operating within five years.
“Our rapid expansion in Florida has been very exciting as these new locations represent a unique opportunity to provide our existing and new members with the high quality, affordable fitness experience Crunch is known for,” says CR Fitness Holdings LLC. CEO, Vince Julien. “We look forward to sharing the Crunch experience in these new communities as we continue to move into new markets and further accelerate our growth.”
Crunch is known for its innovative group fitness programming and will offer a wide range of classes every week including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt and Fat Burning Pilates. Members looking for additional guidance or motivation can utilize the HIITZone™, a proprietary high-intensity interval group training program.
To celebrate the opening of these new clubs there will be a one day ONLINE ONLY Cyber sale with rates starting at $9.95 month, $0 enrollment, first month free, free swag, free “Founder Tee Shirt” and discounts on Small Group and Personal Training to the first 500 Founder members.
