Crunch Fitness Franchisee Fitness Holdings LLC Acquires Boost Fitness, Expands Across Massachusetts
Posted: January 9, 2018 in Chains
Crunch Franchise
NEW YORK, N.Y. – Crunch Fitness Franchise announced that its Connecticut-based franchisee, Fitness Holdings LLC, has acquired Boost Fitness, the largest independent fitness chain in Central Massachusetts. The acquisition increases the number of Crunch locations in Massachusetts five-fold, growing the club base from two clubs to ten in the Boston area.
The eight Boost fitness centers, located in Auburn, Oxford, Fitchburg, Franklin, Hudson, Tewksbury, Westford and Worcester, were converted to Crunch Fitness clubs and began operating under the Crunch brand on January 1, 2018.
The deal nearly doubles the number of Fitness Holdings clubs, bringing the total club count to 18, with 80,000 members across Massachusetts and the Tri-State area. As part of the acquisition, Mark Federico, who founded Boost Fitness in 2005, will join Fitness Holdings as a partner.
According to Fitness Holdings, LLC partner Steve Viscardi, “The Boost acquisition represents a unique opportunity to provide our existing and new members with the high quality, affordable fitness experience Crunch is known for. We look forward to working with Mark, and his 15 plus years of experience, as we move into new markets and further accelerate our growth.”
The acquisition fast tracks Crunch’s aggressive growth for the Eastern U.S., as Fitness Holdings plans to open more than 50 Crunch gyms from Boston to Philadelphia over the next four years.
