Club Insider

ClubCorp Announces Joint Venture With BigShots Golf

Posted: December 12, 2018 in Chains

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ClubCorp - The World Leader In Private ClubsClubCorp – The World Leader In Private Clubs

DALLAS, TX – ClubCorp – The World Leader in Private Clubs – announced the company has purchased a controlling interest in BigShots Golf, a cutting-edge golf and entertainment company powered by BigShots Golf proprietary technology, to broaden the future of golf entertainment and recreation among every age group and interest.

ClubCorp will introduce BigShots Golf technology to consumers through BigShots Golf state-of-the-art entertainment venues, and BigShots Golf Indoor Simulators, a digitally-simulated play and gaming experience. BigShots Golf facilities will provide full-service food and beverage, sports bars, multi-media, private event space and climate-controlled golf gaming experiences, while BigShots Golf Indoor Simulators will be available for both commercial and in-home play. All BigShots Golf locations will feature the game’s Live Play option, which provides consumers the ability to compete against each other from any location in real time.

In addition to offering free-standing outdoor franchises in January, BigShots Golf will introduce an indoor franchise product that can be easily installed as a single unit or multiple units in bars, malls and other retail venues. ClubCorp will also bring BigShots Golf and BigShots Golf Indoor Simulators to some sites owned by ClubCorp.

“The outdoor golf and gaming entertainment category has experienced prolific growth over the past several years and now two unique franchise options will be available to entrepreneurs and investors interested in entering this exciting growing business,” said David Pillsbury, ClubCorp CEO. “Not only does BigShots Golf provide state-of-the-art unique technology for golf gaming, which makes the experience both fun and challenging for all, Big Shots Golf also provides a high-quality sports, food and beverage and entertainment experience for individuals, families and groups.”

Designed for both fun and practice, BigShots Golf technology offers activities for every level of player. Avid golfers can play full rounds on virtual golf courses or practice their swing complete with statistics that include ball speed, club speed, ball spin rate and more. Players of all skill levels including non-golfers, families and children can play a variety of captivating games such as Knockout, Pinball, Islands and more with players hitting golf shots onto a fun, multi-colored range area. BigShots Golf helps bridge the intersection between entertainment and golf, reflecting a broader consumer trend in evolving recreational experiences to meet the demands of today’s consumer.

“We are excited to expand our family, sports and entertainment category in a meaningful way,” added Pillsbury. “BigShots Golf will enable us to introduce more people to the game of golf, as well as provide another lifestyle amenity for our Members.”

BigShots Golf boasts Doppler radar shot tracking on games and golf course simulations with users playing from climate-controlled personal tee boxes with table or couch seating and televisions.

“We admire ClubCorp’s unique platform in the industry and understanding of how to develop experiences tailored to golf enthusiasts and recreational players,” said Jason Payne, BigShots Golf Founding Partner. “This joint venture, along with the two new franchise models, is going to quickly expand the footprint of BigShots Golf, which truly blends the magic of the game of golf with fun and entertainment.”

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