Blink Fitness Empowers Its Members to Work Out Anytime, Anywhere With Enhanced Mobile App
Posted: October 2, 2019 in Chains
Blink Fitness
NEW YORK, N.Y. – Blink Fitness is switching things up. Beginning this fall, the premium and affordable gym will introduce its fall campaign along with the enhanced Blink App. The newest version of the app will continue to curate a personalized feed, pulling from 1,200+ pieces of content, including healthy recipes and guided meditations. Members can work out anytime, anywhere by streaming workouts from dozens of popular partners, such as Aaptiv and Daily Burn. Additionally, members can now take full advantage of their benefits at any time with added utilities like the ability to book a training session.
Since its inception, Blink has celebrated body positivity and diversity while rejecting the one-size-fits-all gym landscape. This mentality inspired the strategy behind the fall campaign, which features real Blink members, affectionately dubbed #MembersNotModels. See the fall campaign video here. “Blink continues to redefine what it means to be a gym,” says CEO Todd Magazine. “We listened to our members and innovated in order to provide an app with a wide range of content, including workouts for all fitness IQs. We want to extend member benefits beyond gym walls.”
This September Blink celebrated Self-Improvement Month, where each week members were encouraged to take time to focus on themselves and find small ways to exercise better, eat better, and exhale better. Blink maintains personal connections by reposting, interacting with, and retelling member stories on social channels and continues to work to improve its members’ lives through technology and inclusivity.
The Blink App is available for Blink Fitness members on Apple’s App Store and Google Play.
