Blink Fitness Brings Mood Above Muscle Approach to Los Angeles, Opening its 60th Location Nationwide
Posted: December 11, 2017 in Chains
Blink Fitness
NEW YORK, N.Y. – Blink Fitness, the premium-quality, value-based gym, announces its arrival to the West Coast with the opening of its first three gyms in Los Angeles. Marking its 60th location, the first Blink Fitness will be opening in Gardena at Gardena Plaza, followed by Huntington Park at the former Huntington Park Warner Theatre in early 2018, and Anaheim at Brookhurst Center in late 2018. Having established a strong footprint on the East Coast, as well as a rapidly expanding franchise business in additional markets, nationally, these three brand-new gyms mark the beginning of Blink’s expansion in the Los Angeles metro area.
Los Angeles residents will now be able to enjoy Blink’s groundbreaking model and unique brand philosophy, Mood Above Muscle, which changes the rhetoric around fitness by making working out fun and uplifting. While most of the industry touts unrealistic goals and perfect body images, Blink is shifting the paradigm by celebrating the positive feeling that members get from working out instead of focusing on just the physical benefits. This concept comes to life in the company’s latest ad campaign, “Every Body Happy,” which features real Blink members of all shapes and fitness levels.
Blink’s approach aligns with what Angelinos are looking for in a gym as 84% of people in Los Angeles value feeling good over looking good, according to a survey commissioned by Blink and conducted by Radius. The survey also revealed insights that reinforce the need for the company’s fresh perspective:
- 83% of Angelinos say their relationship with their bodies could be improved.
- 72% of Angelinos say it’s discouraging to work towards unrealistic body images portrayed in the media.
- 69% of people in Los Angeles feel more confident about themselves when they leave the gym than when they first walk in.
“Blink is changing the conversation around fitness with our Mood Above Muscle™ philosophy, said Todd Magazine, President of Blink Fitness. “This approach resonates with a much broader audience of people because it showcases the immediate benefits of exercise. The physical benefits take time and patience, which is why so many people give up or never even start. We’re excited to finally bring this breakthrough concept to the West Coast.”
To celebrate its arrival to the market and continue Blink’s dedication to supporting the communities that they serve, Blink partnered with renowned women’s fashion designer Johana Hernandez to create an exclusive Blink Fitness Collection by GLAUDI, which will be unveiled at the grand opening events and sold to collect proceeds for local youth-serving organizations. Based in Los Angeles, Johana currently stars in Amazon’s “The Fashion Hero,” a show that celebrates body positivity and empowers universal beauty, sharing Blink’s ethos on the importance of feeling good more so than looking good.
The brand-new gyms will provide Blink’s signature Feel Good Experience®. Members will enjoy a contemporary and colorful design, elevated customer service, spotlessly clean facility, energizing music and confidence-boosting training programs—all while paying low-cost memberships, starting at just $15 per month.
Based in New York with additional locations in New Jersey, Philadelphia and now in Los Angeles, Blink has 60 gyms and more than 300,000 members. Blink’s goal is to reach 300 gyms in the next five years through corporate-owned expansion as well as franchise growth.
Blink Gardena at Gardena Plaza – Opening December 15 @ 11am
Address: 15501 Normandie Avenue, Gardena, CA 90247
Square Footage: 18,000 square feet
Blink Huntington Park – Opening Early 2018
Address: 6714 Pacific Blvd, Huntington Park, CA 90255
Square Footage: 19,000 square feet
Blink Anaheim – Opening Late 2018
Address: 2251 Ball Rd, Anaheim, CA 92804
Square Footage: 16,000 square feet
