Club Insider

Anytime Fitness Steps Up to Help Communities Make Healthy Happen in 2021

Posted: December 8, 2020 in Chains

Anytime FitnessAnytime Fitness

WOODBURY, MN – Anytime Fitness, one of the world’s largest and fastest-growing health club franchises with a supportive, personalized approach to fitness and wellness, is making the journey to better physical and mental health more safe, accessible and social at a time when it’s never been more important.

As 2021 approaches, the importance and urgency of physical and mental health are at an all-time high due to COVID-19. According to the Centers for Disease Control and Prevention (CDC), “Regular physical activity helps you feel better, sleep better, and reduces anxiety. It can also help with preventing weight gain and when combined with calorie reduction, helps with weight loss. It can also help boost immune function and help prevent diseases that also increase a person’s chances of having severe illness from COVID-19 such as heart disease and Type 2 diabetes.” The CDC also advises exercising regularly for improved mental health.

To support the communities it continues to serve during the pandemic, Anytime Fitness is announcing new virtual programming and resources that will inspire and help new and current members to make healthy happen in 2021, including:

Investing in the Mission of Movemeant Foundation

The HeartFirst Charitable Foundation has awarded an initial $300,000 grant to the Movemeant Foundation, a nonprofit organization that designs fitness and movement programs to enable women and girls to embody confidence and develop healthy habits. By leveraging fitness and physical movement as platforms for social change, Movemeant Foundation has served as a catalyst to create a new generation of healthy, strong and self-assured young women. Movemeant Foundation will share $25,000 in grant funds to Fast and Female, a Canada-based charity with a mission to keep girls healthy and active in sports.

In addition to the initial $300,000 grant the HeartFirst Charitable Foundation will grant $1 for each 30-minute workout logged in the “Move With AF Event” on the Kilter mobile app during December (up to $50,000). Anytime Fitness will drive engagement with the “Move With AF Event” to increase donations through its clubs and marketing efforts. In January, when new members sign up to join Anytime Fitness for $1 at participating locations, Anytime Fitness also will donate $1 (up to $90,000) to the Movemeant Foundation in addition to an initial $50,000 grant.

“At Anytime Fitness, we know that fitness is essential to living a healthy life—physically, emotionally and mentally,” said Stacy Anderson, brand president, Anytime Fitness. “We’re proud to support Movemeant Foundation, an organization that believes, as we do, that fitness and physical movement is essential to unlocking the values of self-confidence, resiliency, commitment, balance, and community.”

Building Healthier Minds & Bodies Through the “Stronger for Good” Virtual Event

Anytime Fitness is partnering with Movemeant Foundation; its founder, fitness expert and confidence-life coach Jenny Gaither; and a half-dozen other leaders in health and wellness for the “Stronger for Good” virtual fitness event. The event will offer an opportunity to move, learn and feel better together while combatting mental health issues caused by loneliness and social isolation during the COVID-19 pandemic.

The “Stronger for Good” event will take place at 11 a.m. ET/8 a.m. PT, Saturday, January 2. Participation in the event is free, and open to Anytime Fitness members and non-members alike. More information can be found at www.anytimefitness.com/strongerforgood.

Making Healthy Happen Through Anytime Fitness Digital Resources

Anytime Fitness is committed to the health and wellbeing of its members, owners and communities. With many locations across the country being temporarily closed due to COVID-19 restrictions many people feeling uncomfortable returning to the gym, Anytime Fitness is providing virtual options for members to stay or become healthy while enjoying friendly social interactions.

The Anytime Fitness mobile app gives members access to thousands of online training programs. The app also offers several ways to virtually connect with a local Anytime Fitness coach who can help develop individualized workout plans to help start the new year off strong. Additionally, daily free workouts led by Anytime Fitness coaches are available on Facebook at 9:30 a.m. ET.

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