America’s Fastest Growing Sport Comes to Boca Raton with Opening of Eight New Outdoor Pickleball Courts at Life Time Athletic Resort
Posted: January 4, 2022 in Chains
Life Time – The Healthy Way Of Life Company
CHANHASSEN, MN – As pickleball continues its takeover as the fastest growing sport in the country, Life Time, the nation’s premier Healthy Way of Life brand (NYSE: LTH), is bringing its premier pickleball experience to Life Time Boca Raton with the opening of eight outdoor pickleball courts.
The addition of these courts, which officially open on January 4th, elevates Life Time Boca Raton as one of the company’s largest destinations for dedicated pickleball courts in the nation.
Additionally, Life Time has brought on Eric Kent to lead all of the club’s pickleball programming including top-tier pickleball leagues and events, open play and coaching to ensure Life Time Boca Raton is the top local destination for the sport.
“Pickleball is a dynamite sport for all ages and brings another fun and engaging addition to our members – and new members – to live happy and healthy lives,” Kent said. “Pickleball is a popular sport for all ages and abilities. These courts will ensure Life Time Boca Raton is the best place for new and seasoned pickleball players.”
Life Time has been expanding its pickleball programming nationwide to become a leading provider of the sport. The company started growing its pickleball open play in the summer as a way to appeal both to active agers and younger players picking up the sport. It will offer pickleball at more than 120 of its locations this year.
Essentially a combination of tennis, ping-pong, and badminton, pickleball has exploded to become the fastest-growing sport in North America. Pickleball participation grew more than 21% in 2020, according to the Sport and Fitness Industry Association.
