Planet Fitness Collaborates With Amazon Halo to Provide People with Tools and Resources to Start and Stick with Their Fitness Journeys
Posted: November 23, 2022 in Chains
Planet Fitness
HAMPTON, N.H. – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces a collaboration with Amazon Halo to provide more people with the tools and resources they need to achieve their fitness goals, inside the gym and beyond.
Amazon Halo View is a wearable fitness tracker that empowers users to track their activity and sleep, while providing access to a suite of other health and wellness-enhancing features to help them move, sleep, eat and feel their best.
Studies have found that wearable fitness trackers are associated with significantly increased physical activity levels. In fact, fitness trackers that count steps, like the Amazon Halo View, are associated with greater levels of physical activity in about 70 percent of studies recently examined by JAMA Network Open.**
“We’re excited to help our new PF Black Card® members kickstart their health and wellness journeys by collaborating with Amazon Halo to give them a complimentary Halo View to track their progress,” said Sherrill Kaplan, Chief Digital Officer at Planet Fitness. “People are more conscious of their physical and mental health than ever before, and Amazon’s Halo View provides PF Black Card® members with additional value, motivation and support. We believe the health tracking and helpful reminders the device provides will help keep PF Black Card® members moving throughout the day.”
“We are thrilled to team up with Planet Fitness to provide new PF Black Card® members a complimentary Halo View, giving them access to a suite of personalized tools and resources,” said Melissa Cha, Vice President of Amazon Smart Home and Health. “Like Planet Fitness, Halo celebrates and empowers customers at every stage of their health and wellness journeys. We’re inspired by helping customers build healthy habits that let them live better every day and, with Halo View and the PF Black Card® membership, there is no fitness goal out of reach.”
