Matrix Fitness Partners with iFIT to Bring Unmatched Interactive Fitness Content to Health Clubs and Fitness Facilities
Posted: April 8, 2021 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness, one of the world’s fastest growing commercial fitness brands, has announced a strategic partnership with iFIT, a global leader in interactive connected fitness technology and content, to bring iFIT’s proprietary workout platform to the commercial Matrix connected, touchscreen fitness portfolio. The collaboration strengthens Matrix’s products and digital solutions.
This partnership provides members with access to iFIT’s live and on-demand experiential studio and outdoor workouts, which are led by a team of over 180 iFIT trainers and filmed in more than 50 countries across all seven continents. Integration of the award-winning immersive iFit content will further enhance the member experience of Matrix’ new touchscreen consoles offering stunning entertainment, social media favorites, brand-building communication and more.
“Our partnership with iFIT reinforces our approach of bringing our customers and their audiences the most engaging exercise experiences, entertainment and content to keep them engaged, and help them reach their health and fitness goals,” says Andrew Kolman, Senior Director – Technology & Business Development for Johnson Health Tech, Inc. “iFIT is a leader in interactive connected fitness technology and content that motivates and engages users, and we’re delighted to embark on this partnership.”
“We are excited to build on our existing relationship with Matrix and bring the iFIT experience to the company’s commercial fitness portfolio,” said Mark Watterson, President of iFIT. “Our interactive iFIT fitness technology is highly complementary to Matrix’s premium commercial connected fitness equipment, allowing us to deliver an unmatched workout experience to Matrix commercial customers, and further expand our fast-growing community of iFIT members.”
Through this partnership, the iFIT platform will be integrated into the Matrix touchscreen Touch XL and Touch consoles. As a result, iFIT content will be available across the company’s portfolio of treadmills, recumbent cycles, upright cycles, Hybrid Cycles, Suspension Ellipticals, Ascent Trainers and ClimbMills. iFIT will also be included on the new Matrix Virtual Training Cycle set to launch Summer 2021. The integration allows Matrix users access to iFIT’s award-winning, trainer-led live and on-demand outdoor workouts shot in scenic locations around the world. Users will also have access to highly immersive studio classes led by a wide range of trainers, who consist of Olympic gold medalists, competitive ultrarunners, triathletes, pro mountain bikers and inspiring, motivational trainers from around the world.
Commercial customers will have access to the iFIT content, available on all of Matrix’s new cardiovascular touchscreen consoles, launching summer 2021. Matrix customers that recently purchased the new Touch XL and Touch consoles can also get iFIT content via a software update.
