Snap Fitness Reacquires UK and Ireland Markets
Posted: October 21, 2020 in Chains
Snap Fitness
CHANHASSEN, MN – Snap Fitness, a premier 24/7 fitness concept creating happy and healthy lifestyles for its members, has announced the reacquisition of the UK and Ireland market from its Master Developer.
As part of the global fitness brand’s #OneTeam initiative, which strives to support its team members and franchisees running businesses amidst COVID-19 guidelines, Snap Fitness is continuing to invest internally within the quickly growing UK market. Investments will include infrastructure development, club growth, franchise support and innovative product and technology offerings.
Jon Cottam, previously Managing Director, Europe of Lift Brands (Snap Fitness parent company), will now serve as CEO, EMEA, as the company builds and develops its programs across Europe and other territories for Snap Fitness and sister fitness concept 9Round. Cottam, who has been with Lift Brands since 2018, is an industry veteran in fitness management.
“We have some incredible growth opportunities across our newly reacquired market,” said Alison McElroy, President, International & Chief Legal Officer at Lift Brands global. “I know Jon will continue to excel in this new leadership role, managing the charge for both brands as we continue to grow and build business across EMEA.”
“We are proud of the work we have done so far to support our small business owners,” said Ty Menzies, global CEO of Lift Brands. “We will continue to look for additional opportunities to invest in operations, connecting our people – both locally and globally – as we help our Snap Fitness community weather the storm of COVID-19 together.”
In 2020, Snap Fitness surpassed 100 clubs in Europe and opened five new clubs across the globe in September alone, with the first-ever Japan location set to open in November.
