TRUE Fitness Technology Acquires Octane Fitness
Posted: October 14, 2020 in Suppliers
TRUE Fitness
ST. LOUIS, MO – Frank Trulaske, CEO of TRUE Fitness Technology, Inc. (TRUE), a global provider of premium fitness equipment, has announced that TRUE has acquired Octane Fitness from Nautilus, Inc. Octane Fitness (Octane), a leader in elliptical design, was founded in 2001 and has been dedicated to manufacturing premier, low-impact cardio products, serving both the residential and commercial markets.
“The Octane brand is recognized for delivering superior products and service. Octane’s history is based on a passion for fitness and innovation. We believe this aligns with TRUE’s own 40 years of expertise and dedication to superior products, dealers and end users. The addition of the Octane product line will further strengthen TRUE’s product offerings. The combination of products will allow us to serve the full spectrum of markets residentially, commercially, and internationally,” said Trulaske.
Trulaske continues, “Acquiring Octane strengthens our growing leadership position in the industry and expands our growing portfolio. Together we can leverage our expertise and history with their innovative products. Octane customers, current and future, can look forward to TRUE’s commitment to the customer-first approach that has been our hallmark since 1981.”
TRUE will continue to be privately-held and operations will remain in St. Louis.
“We are excited for the opportunity to provide our customers an expanded catalog of specialized products and accelerate our own growth initiatives. Octane’s and TRUE’s distribution channels have historically differed from each other, so the TRUE–Octane combination will offer new opportunities for both TRUE and our comprehensive dealer network. In addition, we’re excited to expand the TRUE team with talent from Octane,” said Mike Kelly, VP of TRUE Sales.
