Barry’s Bootcamp Announces Global Expansion Plans
Posted: July 11, 2017 in Chains
Barry’s Bootcamp
LOS ANGELES, CA – Barry’s Bootcamp, the original boutique lifestyle brand that innovated group fitness by creating an immersive and transformative full-body workout experience, announces the launch of six new markets, including three new U.S. states and three new international markets.
The lifestyle brand will be opening studios in DC, Dallas and Atlanta, in addition to international launches in Milan, Stockholm and Toronto, taking the total number of studios to 39 worldwide.
Barry’s will deliver the signature, high intensity workout that more than 40,000 participants take part in every week in each market for the first time, and will open the studios throughout the summer months.
Bringing Barry’s to so many new markets at once is an exciting challenge for the brand’s CEO, Joey Gonzalez, “As we’ve carefully considered various cities and countries around the globe, our process included listening to our audience, prioritizing markets with high pent up demand, and assembling the right local teams to help grow our Barry’s family. Understanding each market, and what makes it unique and special, is essential to fostering a Barry’s community. Our mission is to respect local nuance and culture and acclimatize the magic of Barry’s.”
Each studio will include a lifestyle clothing boutique selling Barry’s original workout and athleisure apparel and signature Fuel Bar, serving Barry’s own recipes of healthy and energizing smoothies and snacks designed to help clients reach their goals. Additional amenities include full men’s and women’s locker rooms stocked with luxury products.
The studios will be opening at the following locations:
- Barry’s DC is located at 1350 Connecticut Ave NW, Suite R009, Washington, DC 20036 and will be more than 5,700 square feet;
- Barry’s Dallas is located at 3600 McKinney Ave, Suite 150, Dallas, TX 75203 and will be more than 4,400 square feet;
- Barry’s Atlanta is located at 262 East Paces Ferry Road NE, Atlanta, Georgia 30305 and will be more than 5,200 square feet;
- Barry’s Milan is located at Via Senato 36 – 20121 and will be more than 6,000 square feet;
- Barry’s Stockholm will be located at Jakobsbergsgatan 21, 11144 and will be more than 4,000 square feet;
- Barry’s Toronto will be located at 310 Richmond St West, M5V0B4 and will be almost 9,000 square feet.
