February 2016 Cover Story Preview: HealthQuest – Reinvesting in the Future of Fitness
Posted: February 10, 2016 in Other News
Wade Williams and Jack Cust
This month, we are very excited to feature HealthQuest of Hunterdon, New Jersey. The story of HealthQuest we will be presenting is one of reinvention and reinvigoration, culminating in an incredible renewed 105,000 square-foot facility on 38 acres that is among the best of the best. Led by General Manager, Wade Williams, and supported greatly by Owner, Jack Cust, HealthQuest’s list of offerings is incredible. But, this story, like any club’s, is more than just a list of offerings.
When embarking on a renovation the size of HealthQuest’s, the logistical challenges were numerous. With thorough planning, employee buy-in and proper communication and support for the members who were living through it with them, things ran smoothly for HealthQuest. Now, the benefits of it are being experienced, but with it, come challenges as well. If you are approaching a time of renovation for your facility, we hope you can learn some lessons from this story.
Of course, a great club is more than its physical plant. Its team members are the true key asset and its members the reason for existence. The constant alignment of these two stakeholders over time is a balancing act, but with love and respect for both groups, as well as the selfless goal to do right by both, a club will flourish because of an organic feeling of wanting to be there. This leads to results, because then, coming to the club is not a chore; a job doesn’t feel like a job, and a workout doesn’t feel like a workout.
Finally, there is community. In this case, this reference is not to a ‘community within a community’ at a club, but instead, the community as a whole. A community, for its own reasons, allows a club (and a business in general) to exist, so it’s only right for the club to do well for its community in the ways that it can. The ways this manifests itself depends on the club and the community, but the idea and striving for it is what is important.
With these dynamics, you have the ingredients to create greatness, and at HealthQuest, under the leadership of Wade Williams and Jack Cust, they are doing just that.
Read all about it in the upcoming February 2016 Edition of Club Insider!
