Burn Boot Camp Joins Forces with Global Sports Icon Ilona Maher
Posted: September 16, 2026 in Chains
Burn Boot Camp
CHARLOTTE, N.C. – Burn Boot Camp, one of the nation’s leading family-founded group fitness franchises, announces celebrated global sports icon Ilona Maher as its newest professional athlete partner.
A global champion for body positivity, Maher knows that strength training builds more than muscle – it builds confidence. Together, Maher and the female-led Burn Boot Camp are on a shared mission to empower women to embrace their strength, challenge ideas of what “strong” looks like, and feel powerful in and beyond the gym.
“I love being strong. I love lifting heavy things, I love seeing what my body can do, and I want more women to feel that way about themselves,” said Maher. “Burn Boot Camp gets that. It’s a place where women can show up exactly as they are, push themselves, and leave feeling stronger and more confident than when they walked in. That’s a message I’m really excited to get behind and be a part of.”
On September 9, Maher joined a live Camp in Poway, California, inviting local Members to build strength alongside the global sports icon during the brand’s signature 45-minute structured workout.
Burn Boot Camp is designed to make strength training more accessible for women at every stage of life, with expert-led workouts and complimentary Childwatch at participating locations. The supportive community gives Members the flexibility and encouragement to prioritize their own strength and well-being.
“If there is one woman who embodies what Burn Boot Camp stands for, it’s Ilona,” said Burn Boot Camp CEO Morgan Kline. “She understands that strength is built through hard work, consistency, and the confidence to show up fully as yourself. More importantly, she uses her platform to inspire other women to recognize that same strength within themselves. We couldn’t be more excited to welcome Ilona into the Burn community and champion that message together.”
Maher joins Burn Boot Camp’s growing roster of intentional partners, including global music producer and artist Marshmello and global entertainer and entrepreneur Kevin Hart.
The partnership coincides with Burn Boot Camp’s national 4-week promotion from September 14 through October 12, where anyone can begin their strength journey across one of Burn Boot Camp’s 400 locations for $69 with a community ready to cheer them on.
