Matrix Fitness and PSV Enter into a Three-Year Partnership
Posted: September 2, 2026 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness and PSV have entered into a three-year partnership. As a result, one of the world’s leading suppliers of fitness equipment will be the Official Fitness Partner of PSV starting in 2026 – 2027.
As part of the collaboration, Matrix is providing PSV 1, the PSV Academy, and PSV Vitality with high-quality fitness equipment. In doing so, the company supports the club’s sporting and vitality objectives. An important part of the agreement is also that the Matrix logo will appear on the sleeve of PSV 1’s training kit starting next season. This gives the brand prominent visibility within the football world.
Finally, PSV Vitality and Matrix are jointly developing a new proposition for the corporate market: an in-house gym concept with a PSV signature, specifically aimed at companies that want to structurally integrate vitality and health into their organization.
Ambitions
Frans Janssen, Commercial Director PSV: “We are proud that a global player like Matrix is committing to PSV for several years. Their expertise in the field of fitness and vitality aligns seamlessly with our ambitions, both sporting and social. In particular, the joint development of an in-house gym concept offers tremendous opportunities for companies in the region and beyond.”
“PSV is a club with a strong vision on performance and development, and that aligns perfectly with what Matrix stands for,” says Marco Vonk, Managing Director of Matrix Fitness Benelux. “This collaboration enables us to showcase our expertise at the highest level and to build innovative vitality solutions for companies together. We are proud to become part of PSV as an Official Fitness Partner.”
