Crunch Franchise Brings Premier Fitness Destination to Fort Walton Beach, Florida
Posted: August 11, 2026 in Chains
Crunch
FORT WALTON BEACH, FL – Crunch Fitness announces the upcoming opening of Crunch Fort Walton Beach in Fort Walton Beach, Florida. The $5 million, 37,000-square-foot state-of-the-art fitness facility will open its doors in early 2027, with presale starting this fall. Operated by Crunch Fitness franchisee Fit Fusion, Crunch Fort Walton Beach will be located at 546 Mary Esther Cut Off NW, creating a new fitness offering for residents of the Fort Walton Beach area.
Crunch Fort Walton Beach will feature the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise fun, Crunch Fort Walton Beach will offer:
- Expanded strength and functional training areas;
- Top-quality cardio and strength training equipment;
- Power half-hour circuit training;
- Personal training;
- Olympic lifting platforms.
- Group Fitness studio with Crunch’s world-famous group fitness classes:
- Crunch Reform PilatesTM;
- Pump Strength Training Studio;
- Hot Yoga Studio;
- Stretching Zone;
- Functional HIITZone™ training area with indoor turf;
- Advanced HIIT classes;
- TRX.
- Relax & Recover services including HydroMassage beds, red light therapy and cryotherapy;
- Tanning;
- Kids Crunch babysitting;
- Full-service locker rooms with showers and a sauna.
Crunch Fort Walton Beach will feature two of Crunch’s newest studio concepts: the Crunch Pump Strength Studio and the Crunch Reform Pilates™ Studio, both included with Peak Results Memberships.
The new Crunch Reform Pilates™ Studio brings one of the fitness industry’s fastest-growing boutique modalities into an accessible, full-service gym environment without the premium price tag. Classes combine hands-on, instructor-led coaching with integrated virtual guidance to deliver a modern reformer Pilates experience, helping remove the cost and access barriers of standalone boutique studios by integrating reformer-based training with strength, cardio, recovery and community under one roof.
The club will also be one of the first to feature the new Pump Strength Training Studio, a dedicated space designed for progressive strength training through structured, coach-led programming with integrated digital guidance. Created in response to growing demand for strength training, the studio gives members a focused environment to build strength, track progress, and experience one of today’s fastest-growing fitness trends, all included with their Crunch membership.
With the opening of Crunch Fort Walton Beach, Fit Fusion will operate two clubs in the Southern Region and 21 clubs nationwide. The franchisee has plans to open additional locations in Coeur d’Alene, Idaho and Denver, Colorado.
“We are thrilled to bring Crunch Fitness to Fort Walton Beach. The Crunch experience is a natural fit for the area’s active coastal lifestyle and strong, family-friendly, military-connected community. We’re excited to offer boutique-quality fitness without the boutique price, with memberships starting at $9.99 per month and options for a wide range of fitness goals and budgets. Crunch will give the community a place to challenge themselves, connect and feel stronger together,” said Mike Goodsell, Chief Strategy & Development Officer of Fit Fusion.
Crunch Fort Walton Beach is also expanding its team within the community and is looking for general managers, member service representatives, group fitness instructors and personal trainers who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at fitfusionteam.com/careers.
Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year in the world’s most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America’s fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members.
