Orangetheory Fitness and TRUBAR Partner to Fuel Summer Fitness Goals with Exclusive Protein Bar
Posted: May 19, 2026 in Chains
Orangetheory Fitness
BOCA RATON, FL – Leading studio fitness brand Orangetheory Fitness (OTF) and TRUBAR, the female-founded plant-based protein bar brand sold in 34,000+ retail doors, announce a multi-channel partnership uniting performance training with clean, craveable nutrition.
At the center of the collaboration is “I Scream for Orange Cream,” a limited-edition, creamsicle-inspired protein bar delivering 12g of plant-based protein and 12g of fiber, launching alongside Orangetheory’s eight-week Season of Strength Challenge nationwide on June 1.
The partnership arrives as consumers increasingly prioritize sustainable wellness habits over quick-fix fitness trends. Designed to help members stay committed during the summer months, Orangetheory’s Season of Strength challenge encourages participants to complete either 12 or 20 workouts over eight weeks while tracking measurable progress through InBody scans and foundational strength benchmarks.
Throughout the summer, members and guest will experience the partnership through in-studio sampling moments, branded challenge integration, exclusive offers and community-focused activations across participating Orangetheory studios nationwide.
The creamsicle-inspired “I Scream for Orange Cream” flavor is a nostalgic nod to Orangetheory’s signature color and energy while delivering functional nutrition. Alongside the 12 grams of plant-based protein, each bar contains 12 grams of fiber to support sustained energy, recovery and overall wellness.
“At Orangetheory, we’re continuing to evolve the conversation around what progress and performance really look like,” said Lauren Cody, Brand President, Orangetheory Fitness. “Partnering with TRUBAR allows us to extend support for our members beyond the studio with a product that aligns with how they want to fuel their lives. Together with our upcoming Season of Strength challenge, this partnership is designed to help members build consistency, strength and confidence over time.”
To celebrate the launch, Orangetheory and TRUBAR are offering consumers who sign up here 20% off their “I Scream for Orange Cream” order. Eligible first-time guests can also unlock an exclusive introductory offer of five Orangetheory classes for $5 at participating studios nationwide.
“We grew up chasing the ice cream truck for that one orange creamsicle. ‘I Scream for Orange Cream’ is that feeling — no truck, no freezer, no guilt,” said Erica Groussman, Founder and CEO, TRUBAR. “It’s 12 grams of plant-based protein and 12 grams of fiber, free from gluten, dairy, soy, and sugar alcohols, because a flavor this nostalgic shouldn’t require any of that to taste incredible.
As the official title sponsor of Season of Strength, TRUBAR will help fuel members throughout Orangetheory’s upcoming challenge across the brand’s U.S. studio network this summer. The limited-edition “I Scream for Orange Cream” flavor will be available for $2.99 per bar at Orangetheory studios, online at TRUBAR.com and through major retailers including Amazon beginning May 19, with additional national retail expansion planned throughout 2026.
