Flex Partners with Equinox, the Luxury Fitness and Lifestyle Brand, to Bring HSA and FSA Spending to Members Through a Seamless, Elevated Experience Across All Clubs
Posted: February 17, 2026 in Chains
Equinox
NEW YORK, N.Y. – Flex, the HSA/FSA payments platform for leading health and wellness brands, announces a partnership with Equinox, the authority in high-performance luxury lifestyle. This collaboration marks the first time Equinox members can use HSA and FSA funds for select eligible offerings through Flex’s compliant payments infrastructure. Flex will work with Equinox to connect health and wellness-aligned spending with modern consumer experiences, supporting scale, compliance, and ease across a rapidly growing range of categories.
Through this partnership, Equinox memberships, including fitness and performance assessments, personal training services, recovery experiences, and select programs focused on women’s health and longevity, can be accessed using HSA and FSA funds through Flex’s eligibility and payment platform.
For Equinox members, luxury is defined by high performance and attention to detail. The partnership with Flex reflects a shared belief that investing in health should feel effortless. By enabling HSA and FSA spending directly at the moment of decision, Flex removes friction and follow-up from the purchase process, allowing members to move forward with confidence while staying fully immersed in the Equinox experience.
“Equinox at our core has always had a focus on preventive health and longevity. This is why we’re excited about this partnership that supports health and wellness-aligned services without compromising the member experience,” said Parinda Muley, SVP, CoS & Strategic Partnerships at Equinox.
Historically, using HSA and FSA dollars has required additional time and administrative work in premium wellness environments. Flex removes that burden by handling eligibility, compliance, and payment behind the scenes so members and staff can remain focused on performance, recovery, and results.
“Equinox sets the benchmark for modern wellness,” said Sam O’Keefe, CEO of Flex. “Our role is to preserve the Equinox experience, making it effortless for members to use their health benefits while we handle compliance and complexity invisibly.”
With more than $150 billion in HSA and FSA funds available nationwide, many consumers, including Equinox members, have resources to invest in their health but lack clear pathways to do so. Together, Flex and Equinox are unlocking that value by connecting premium fitness and recovery experiences with healthcare-aligned spending.
This partnership reflects a broader shift in wellness, where fitness, recovery and longevity are increasingly integrated with healthcare-aligned benefits—without compromising experience or brand standards.
