Top Crunch Fitness Franchisee Opens 88th Crunch Fitness Location with State-of-the-Art Facility in Duluth, Georgia
Posted: September 25, 2025 in Chains
Crunch
ATLANTA, GA – CR Fitness Holdings, one of the nation’s leading and fastest-growing franchisees of Crunch Fitness, announces the upcoming grand opening of Crunch Duluth, Georgia, its 15th location in the Atlanta metropolitan area.
Set to open at 2220 Peachtree Industrial Boulevard (formerly Sprouts Market), soft opening will be on September 30th, with grand opening on October 4th. This brand-new, 30,000+ square-foot fitness center represents a $5 million investment and will bring Crunch’s world-class fitness experience to the heart of Duluth for the very first time.
Crunch Duluth will redefine what a fitness destination can be, blending cutting-edge equipment with an atmosphere that’s as motivating as it is fun. As a brand-new 3.0 location with a modern design, Crunch Duluth will provide a complete, upscale fitness experience focused on quality service and premium amenities. Members will enjoy top-of-the-line cardio and strength equipment, Olympic squat racks, a group fitness studio, infrared sauna, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, and the innovative HIITZone™. Spacious, modern locker rooms round out the experience, ensuring comfort and convenience for every member.
The doors will officially open for workouts on Tuesday, September 30th at 5:00 a.m. with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday, October 4th, featuring exciting promotions, prizes, local vendors, and a lively party atmosphere to showcase everything Crunch has to offer.
In addition, Crunch Duluth will host a “Sip-Sip Hooray” sneak peek celebration on Thursday, September 25th from 5:00 p.m. to 9:00 p.m. This special event includes a ribbon-cutting ceremony at 7:30 p.m., giving the community an exclusive first look inside the facility. Guests can tour the gym, meet the team, and take advantage of special founding member deals.
“We’re excited to continue expanding in the Atlanta area with the opening of Crunch Duluth,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes the Crunch experience to the next level with premium amenities, the latest equipment, and a fun, welcoming environment that brings the entire community together.”
CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. With more than 150 years of combined industry experience, the leadership team—Vince Julien, Geoff Dyer, Jeff Dotson, and Tony Scrimale—currently operates 87 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.
