Matrix Fitness Expands Global Strength Offering with New Line of Training Accessories
Posted: September 16, 2025 in Suppliers
Matrix: Strong, Smart, Beautiful
COTTAGE GROVE, WI – Matrix Fitness is growing its global product portfolio with a new line of Matrix-branded strength and functional training accessories. The launch further supports customers in building complete, performance-driven spaces with tools that match the quality and design of existing Matrix equipment.
Over 300 new products join the Matrix portfolio, including dumbbells, weight plates, resistance bands, stability balls and other key training tools. The addition allows customers to source a wide range of equipment from a single provider, simplifying procurement and ensuring consistency across training spaces.
“Bringing fitness accessories under the Matrix brand strengthens our ability to deliver complete solutions across every corner of the training floor,” said Cory Miller, Commercial Product Manager – Strength. “With this comprehensive offering, Matrix strengthens its role as a total solutions partner, making it easier for customers to source everything they need from one trusted brand. More importantly, it gives our customers even more choice to deliver the training experiences that work best for their people and their business.”
The new accessories were previewed first at FIBO 2025, where they were presented alongside the custom Magnum MX Rack and the latest additions to the Magnum plate-loaded line. Global availability begins in fall 2025, with products serving a wide range of facility types, including health clubs, athletic training centers, hospitality fitness spaces and multi-family developments.
This expansion reflects Matrix’s broader goal to provide comprehensive strength and functional training solutions to customers worldwide.
