Precor Partners with New Distribution Partner, Canali System in Italy
Posted: July 22, 2025 in Suppliers
Precor
WOODINVILLE, WA – Precor, global provider of premium fitness and wellness solutions, announces Canali System as its new exclusive distributor for the Italian market. In this new relationship, Canali System assumes responsibility for sales, installation, service and warehousing of Precor’s products, giving Precor direct representation in the region and ensuring world-class service levels and support.
Canali System’s long-established reputation and presence in Italy will ensure Precor’s continued commitment to new and existing customers in the region, strengthening product availability and the ownership experience. Further benefits to the partnership include:
Brand Synergy and Enhanced Expertise: Aligning with Canali System, a brand known locally for its scientific approach, leverages the expertise of both brands to increase market penetration and customer experience within the Italian region.
Complete Fitness and Wellness Solutions: Canali System now offers Precor’s full portfolio of strength, cardio, connected fitness and wellness products, which also includes Glutebuilder, Stages Cycling and Assault Fitness. In addition, Canali System’s unique Auxotonic 2.0 and Flexibility lines mean customers will receive a complete, turnkey solution.
Derek Burke, Senior Business Manager at Precor, says: “We are excited to announce our partnership with Canali System. Like Precor, they are a brand at the forefront of innovation in the fitness industry. There is huge demand and desire for Precor in the Italian market, which we experienced firsthand at RiminiWellness recently and we’re looking forward to continued growth in this important market.”
Marco Bovolini, President of Holding Nord Group, Canali’s Parent company, comments: “This partnership was born from the desire to integrate our expertise and the quality of our services with the globally recognized excellence of Precor. By joining forces, we aim to offer our customers an even more complete, innovative range of products that exceed the needs of exercisers.”
