Fitness On Demand Partners with Corefirst to Expand Pilates and Strength Training
Posted: November 7, 2024 in Suppliers
Fitness On Demand
MINNEAPOLIS, MN – Fitness On Demand (FOD) announces a partnership with Corefirst, a revolutionary Pilates brand specializing in expert coaching and resistance-based fitness equipment. With this collaboration, FOD is adding Corefirst’s unique workouts to its Flex App and Group Studio platforms, expanding its library with cutting-edge, core-strengthening content.
Corefirst’s approach to fitness pairs patented, portable resistance bands with expertly crafted programs, providing our members with an elevated experience in strength and core training. Now, members can enjoy Corefirst’s innovative workouts at home, in the gym, or on the go.
“We’re thrilled to partner with Corefirst, whose approach to fitness perfectly aligns with our vision of making quality fitness experiences accessible to every body and ability ” said Andy Peat, CEO of Fitness On Demand. “Pilates and resistance training have always been key trends in fitness, but traditional methods often create barriers. Together with this latest partnership, we are removing those barriers and making it easier than ever for operators to offer engaging fitness experiences wherever, whenever.”
By integrating Corefirst’s content, Fitness On Demand enables operators to expand class schedules, reach members beyond their gym, and provide meaningful and flexible fitness content. This partnership strengthens our offering of over 1,200 classes, combining expert coaching and adaptable programming to meet diverse fitness needs.
Jeff Huling, CEO and Founder of Corefirst, added: “Despite being a proven movement modality for over a century, less than 10% of people in the U.S. practice Pilates. This low participation stems from high costs, inconvenience, and intimidation. Our mission is to connect exercisers with top-tier instructors and provide tailored programs for all ages and fitness levels.”
This collaboration empowers gyms, hotels, corporate businesses and multi-family housing units to enhance their digital fitness options, creating a scalable solution that supports their members’ needs and lifestyles.
