Precor Announces Etenon Fitness as New Distribution Partner in Iberia
Posted: July 5, 2024 in Suppliers
Precor
WOODINVILLE, WA – Precor and Etenon Fitness have entered a strategic business partnership to expand Precor’s presence across all customer segments in the region. The partnership is effective from July 1, 2024.
In this new relationship, Etenon will directly represent Precor in Iberia, with responsibility for sales, marketing, installation, service and warehousing. Precor will maintain its local office for essential business functions. This decision brings numerous benefits for Precor customers:
Enhanced Capabilities and Services: Etenon brings a wealth of capabilities, including financing options, comprehensive marketing support, and a dedicated team for service and tender submissions. This means Precor equipment will receive the best possible support and promotion.
Sustained Local Presence: By having both an office presence and a distributor presence, we demonstrate our commitment to the region and ensure we maintain direct engagement with our valued clients and partners. This structure allows us to continue providing localized support.
Distributor’s Market Presence and Brand Synergy: By aligning with a distributor with a strong reputation and over 25 years in the market, we leverage the synergies of our brands. This partnership will significantly bolster our reach and impact in the Iberian market.
In the coming weeks, Precor will be in contact with current customers to discuss the positive transition that is taking place.
Omar Lamrabet, Precor EMEA Business Manager, says: “This strategic move, opens new avenues for collaboration and growth allowing for a sustained Market presence, focus on our customers and an enhanced service offering, while continuing to innovate and expand our own capabilities internally. I am honored to be leading the team during this transition and look forward to a successful partnership.”
Etenon Fitness is the largest distributor of professional fitness equipment in Spain. It specializes in the fitness and wellness sector with more than 25 years of experience in the market. Etenon’s focus is to offer the highest quality equipment, with specialist knowledge in the strength category, and customers spanning across the entire commercial fitness industry.
Rafael Rodriguez Gallardo, Etenon Fitness General Manager says: “We are thrilled to partner with Precor, a brand synonymous with innovation and excellence in the fitness industry. This collaboration allows us to elevate our product offerings and provide our customers with unparalleled quality and service. Together, we aim to set new benchmarks in the Iberian fitness market and deliver exceptional value to our clients. We look forward to a prosperous relationship that will drive mutual growth and success.”
